{"id":7365,"date":"2018-01-12T12:23:02","date_gmt":"2018-01-12T11:23:02","guid":{"rendered":"http:\/\/www.phoenixcom.cz\/press\/?p=7365"},"modified":"2018-02-06T12:35:11","modified_gmt":"2018-02-06T11:35:11","slug":"fashion-arena-prague-outlet-odstartovala-kampan-hura-na-hory","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/fashion-arena-prague-outlet-odstartovala-kampan-hura-na-hory\/","title":{"rendered":"Fashion Arena Prague Outlet odstartovala kampa\u0148 Hur\u00e1 na hory"},"content":{"rendered":"<p><strong>Nejv\u011bt\u0161\u00ed outletov\u00e9 centrum v \u010cesk\u00e9 republice Fashion Arena Prague Outlet i letos ve dnech od 12. \u2013 18. ledna opakuje mimo\u0159\u00e1dnou akci \u201eHur\u00e1 na Hory\u201c, b\u011bhem nich\u017e nab\u00edz\u00ed zimn\u00ed oble\u010den\u00ed a v\u00fdbavu sv\u011btov\u00fdch zna\u010dek s&nbsp;extra slevami z&nbsp;outletov\u00fdch cen.<\/strong> <strong>Tuto prodejn\u00ed akci podporuje komunika\u010dn\u00edmi aktivitami v online, na soci\u00e1ln\u00edch s\u00edt\u00edch, v&nbsp;ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch i komunikac\u00ed v&nbsp;r\u00e1mci centra.<\/strong><\/p>\n<p>Z\u00e1kazn\u00edci se mohou inspirovat a vyu\u017e\u00edt v\u00fdhodn\u00fdch nab\u00eddek od sv\u011btov\u00fdch zna\u010dek jako Alpine Pro, Columbia, Hannah, Helly Hansen, Kilpi, Kipling, La Martina, Nordblanc, O&#8217;Neill, Salomon, Wellensteyn a mnoha dal\u0161\u00edch a vyrazit na hory se stylovou v\u00fdbavou.<\/p>\n<p>Komunikace sm\u011brem k&nbsp;z\u00e1kazn\u00edk\u016fm je v&nbsp;online prostoru vedena prost\u0159ednictv\u00edm <a href=\"http:\/\/www.fashion-arena.cz\/cs\/hura-na-hory-2018\">landing page<\/a>, internetov\u00fdch banner\u016f, e-mailingu, aktivitami na soci\u00e1ln\u00edch s\u00edt\u00edch formou sout\u011b\u017e\u00ed na s\u00edt\u00edch <a href=\"https:\/\/www.facebook.com\/FashionArenaOutletCenter\/\">Facebook<\/a> a <a href=\"https:\/\/www.instagram.com\/fashionarenapragueoutlet\/\">Instagram<\/a>, kde prob\u00edhaj\u00ed sout\u011b\u017ee o fantastick\u00e9 ceny souvisej\u00edc\u00ed s&nbsp;t\u00e9matikou akce a standardn\u00edmi PR aktivitami.<\/p>\n<p>Mimo online prost\u0159ed\u00ed kampa\u0148 prob\u00edh\u00e1 v&nbsp;ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch, komunikac\u00ed v&nbsp;r\u00e1mci centra formou in-store r\u00e1dia, digit\u00e1ln\u00edch panel\u016f a polep\u016f v\u00fdloh.<\/p>\n<p>Kreativa a digit\u00e1ln\u00ed komunikace vze\u0161la ze strany komunika\u010dn\u00ed agentury Grep design, public relations zaji\u0161\u0165uje agentura Phoenix Communication.<\/p>\n<p><strong><a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_Rekordn\u00ed-rok-Fashion-Arena-Prague-Outlet_final.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a><\/strong><\/p>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Nejv\u011bt\u0161\u00ed outletov\u00e9 centrum v \u010cesk\u00e9 republice Fashion Arena Prague Outlet i letos ve dnech od 12. \u2013 18. ledna opakuje mimo\u0159\u00e1dnou akci \u201eHur\u00e1 na Hory\u201c, b\u011bhem nich\u017e nab\u00edz\u00ed zimn\u00ed oble\u010den\u00ed a v\u00fdbavu sv\u011btov\u00fdch zna\u010dek s&nbsp;extra slevami z&nbsp;outletov\u00fdch cen. Tuto prodejn\u00ed akci podporuje komunika\u010dn\u00edmi aktivitami v online, na soci\u00e1ln\u00edch s\u00edt\u00edch, v&nbsp;ti\u0161t\u011bn\u00fdch m\u00e9di\u00edch i komunikac\u00ed v&nbsp;r\u00e1mci centra. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[39],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/7365"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=7365"}],"version-history":[{"count":1,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/7365\/revisions"}],"predecessor-version":[{"id":7373,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/7365\/revisions\/7373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/7372"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=7365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=7365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=7365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}