{"id":7345,"date":"2018-01-12T12:20:55","date_gmt":"2018-01-12T11:20:55","guid":{"rendered":"http:\/\/www.phoenixcom.cz\/press\/?p=7345"},"modified":"2018-02-06T12:22:43","modified_gmt":"2018-02-06T11:22:43","slug":"rekordni-rok-pro-fashion-arena-prague-outlet-27-milionu-navstevniku-trzby-rostly-o-19-prumerna-utrata-o-16-prodej-zahranicnim-zakaznikum-stoupa-rychleji-nez-v-centru-prahy","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/rekordni-rok-pro-fashion-arena-prague-outlet-27-milionu-navstevniku-trzby-rostly-o-19-prumerna-utrata-o-16-prodej-zahranicnim-zakaznikum-stoupa-rychleji-nez-v-centru-prahy\/","title":{"rendered":"Rekordn\u00ed rok pro Fashion Arena Prague Outlet: 2,7 milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f, tr\u017eby rostly o 19 %, pr\u016fm\u011brn\u00e1 \u00fatrata o 16 %, prodej zahrani\u010dn\u00edm z\u00e1kazn\u00edk\u016fm stoup\u00e1 rychleji ne\u017e v centru Prahy."},"content":{"rendered":"<p><strong>Fashion Arena Prague Outlet, nejv\u011bt\u0161\u00ed outletov\u00e9 centrum v \u010cesk\u00e9 republice, si k&nbsp;des\u00e1t\u00e9mu v\u00fdro\u010d\u00ed nad\u011blilo hned \u010dty\u0159i skv\u011bl\u00e9 d\u00e1rky: rekordn\u00edch 2,7 milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f, 19 % meziro\u010dn\u00ed r\u016fst tr\u017eeb, 16 % r\u016fst pr\u016fm\u011brn\u00e9 \u00fatraty a zv\u00fd\u0161en\u00ed prodeje zahrani\u010dn\u00edm z\u00e1kazn\u00edk\u016fm ze zem\u00ed mimo EU o v\u00edce ne\u017e polovinu. V&nbsp;roce 2017 pos\u00edlily obchodn\u00ed portfolio dal\u0161\u00ed sv\u011btov\u00e9 m\u00f3dn\u00ed zna\u010dky Karl Lagerfeld, Barbour a Odd Molly a byla tak\u00e9 roz\u0161\u00ed\u0159ena nab\u00eddka restaurac\u00ed a kav\u00e1ren. Je\u0161t\u011b v\u00edce pr\u00e9miov\u00fdch zna\u010dek a dopl\u0148kov\u00fdch slu\u017eeb chyst\u00e1 Fashion Arena Prague Outlet na rok 2018. <\/strong><\/p>\n<p>Jubilejn\u00ed des\u00e1t\u00fd rok provozu byl pro Fashion Arena Prague Outlet rekordn\u00ed zejm\u00e9na po\u010dtem n\u00e1v\u0161t\u011bvn\u00edk\u016f \u2013 <strong>do v\u00edce ne\u017e 100 zdej\u0161\u00edch obchod\u016f jich p\u0159i\u0161lo p\u0159es 2,7 milionu<\/strong>. Zv\u00fd\u0161en\u00e1 n\u00e1v\u0161t\u011bvnost se prom\u00edtla v&nbsp;<strong>19 % r\u016fstu obratu a 16 % r\u016fstu pr\u016fm\u011brn\u00e9 \u00fatraty<\/strong>, kter\u00e1 zde roste stabiln\u011b \u2013 u tuzemsk\u00fdch z\u00e1kazn\u00edk\u016f se v&nbsp;posledn\u00edch p\u011bti letech dokonce <strong>zdvojn\u00e1sobila<\/strong>.<\/p>\n<p>Fashion Arena Prague Outlet je tak\u00e9 st\u00e1le \u00fasp\u011b\u0161n\u011bj\u0161\u00ed p\u0159i oslovov\u00e1n\u00ed mimopra\u017esk\u00fdch, a zejm\u00e9na zahrani\u010dn\u00edch z\u00e1kazn\u00edk\u016f. \u201e<em>D\u00edky zlep\u0161en\u00ed dopravn\u00ed dostupnosti z&nbsp;centra Prahy, \u00fazk\u00e9 spolupr\u00e1ci s&nbsp;hotely, cestovn\u00edmi kancel\u00e1\u0159emi a roz\u0161\u00ed\u0159en\u00ed nab\u00eddky pr\u00e9miov\u00fdch zna\u010dek se n\u00e1m da\u0159\u00ed oslovovat zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edky p\u0159ich\u00e1zej\u00edc\u00ed ze zem\u00ed EU i mimo ni. Obrat u t\u011bchto z\u00e1kazn\u00edk\u016f jsme meziro\u010dn\u011b zv\u00fd\u0161ili o v\u00edce ne\u017e o polovinu,\u201c<\/em> \u0159\u00edk\u00e1 \u0159editelka centra pan\u00ed Lenka \u010capkov\u00e1.<\/p>\n<p>Trend potvrzuj\u00ed i data Tax Free Sales spole\u010dnost\u00ed Global Blue a Premier Tax, kter\u00e9 provozuj\u00ed slu\u017ebu TAX FREE p\u0159\u00edmo v&nbsp;are\u00e1lu outletov\u00e9ho centra. Vypl\u00fdv\u00e1 z&nbsp;nich, \u017ee <strong>Fashion Arena Prague Outlet meziro\u010dn\u011b zv\u00fd\u0161ila obrat v&nbsp;t\u00e9to kategorii o 55 % a ve srovn\u00e1n\u00ed s&nbsp;obchody v&nbsp;centru Prahy rostla v&nbsp;roce 2017 o 16 % rychleji<\/strong> \u2013 jej\u00ed popularita mezi zahrani\u010dn\u00edmi z\u00e1kazn\u00edky tak stoup\u00e1 vy\u0161\u0161\u00edm tempem ne\u017e v&nbsp;p\u0159\u00edpad\u011b obchod\u016f v&nbsp;centru. Obzvl\u00e1\u0161t\u011b siln\u00fd n\u00e1r\u016fst vedle rusk\u00e9, izraelsk\u00e9 \u010di \u010d\u00ednsk\u00e9 klientely byl zaznamen\u00e1n u velmi n\u00e1ro\u010dn\u00e9 klientely z arabsk\u00fdch zem\u00ed, kter\u00e1 rostla v&nbsp;letn\u00edch m\u011bs\u00edc\u00edch i o stovky procent v\u016f\u010di roku 2016.<\/p>\n<p><strong>Orientace na siln\u00e9 zna\u010dky a skv\u011bl\u00fd z\u00e1\u017eitek<\/strong><\/p>\n<p>Provozovateli nejv\u011bt\u0161\u00edho tuzemsk\u00e9ho outletov\u00e9ho centra, spole\u010dnosti VIA Outlets, se vypl\u00e1c\u00ed orientace na zn\u00e1m\u00e9, siln\u00e9 i unik\u00e1tn\u00ed zna\u010dky a skv\u011bl\u00fd z\u00e1\u017eitek z nakupov\u00e1n\u00ed. V&nbsp;roce 2016 zde otev\u0159ely sv\u00e9 obchody sv\u011btozn\u00e1m\u00e9 zna\u010dky <strong>Armani Outlet, Guess \u010di Calvin Klein.<\/strong> V&nbsp;roce 2017 pak p\u0159ibyly obchody <strong>Odd Molly, Karl Lagerfeld a Barbour.<\/strong> To, spole\u010dn\u011b s&nbsp;ji\u017e zm\u00edn\u011bn\u00fdm zlep\u0161ov\u00e1n\u00edm dopravn\u00ed obslu\u017enosti z&nbsp;centra Prahy (p\u0159\u00edm\u00e1 linka Fashion Bus jezd\u00ed z&nbsp;centra, z&nbsp;ulice Na P\u0159\u00edkop\u011b na kraji p\u011b\u0161\u00ed z\u00f3ny se zast\u00e1vkou v&nbsp;Legerov\u011b ulici), roz\u0161\u00ed\u0159en\u00edm nab\u00eddky restaurac\u00ed a kav\u00e1ren, vybudov\u00e1n\u00edm nov\u00e9ho d\u011btsk\u00e9ho h\u0159i\u0161t\u011b a v\u00fdraznou modernizac\u00ed objektu s&nbsp;celkovou investic\u00ed 400 milion\u016f korun, zvy\u0161uje atraktivitu a popularitu Fashion Arena Prague Outlet mezi tuzemsk\u00fdmi i zahrani\u010dn\u00edmi z\u00e1kazn\u00edky.<\/p>\n<p><strong><a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_Rekordn\u00ed-rok-Fashion-Arena-Prague-Outlet_final.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a><\/strong><\/p>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Fashion Arena Prague Outlet, nejv\u011bt\u0161\u00ed outletov\u00e9 centrum v \u010cesk\u00e9 republice, si k&nbsp;des\u00e1t\u00e9mu v\u00fdro\u010d\u00ed nad\u011blilo hned \u010dty\u0159i skv\u011bl\u00e9 d\u00e1rky: rekordn\u00edch 2,7 milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f, 19 % meziro\u010dn\u00ed r\u016fst tr\u017eeb, 16 % r\u016fst pr\u016fm\u011brn\u00e9 \u00fatraty a zv\u00fd\u0161en\u00ed prodeje zahrani\u010dn\u00edm z\u00e1kazn\u00edk\u016fm ze zem\u00ed mimo EU o v\u00edce ne\u017e polovinu. V&nbsp;roce 2017 pos\u00edlily obchodn\u00ed portfolio dal\u0161\u00ed sv\u011btov\u00e9 m\u00f3dn\u00ed zna\u010dky Karl [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[39],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/7345"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=7345"}],"version-history":[{"count":1,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/7345\/revisions"}],"predecessor-version":[{"id":7364,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/7345\/revisions\/7364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/7363"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=7345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=7345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=7345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}