{"id":6429,"date":"2017-11-21T15:22:01","date_gmt":"2017-11-21T14:22:01","guid":{"rendered":"http:\/\/www.phoenixcom.cz\/press\/?p=6429"},"modified":"2017-11-22T14:20:33","modified_gmt":"2017-11-22T13:20:33","slug":"fashion-arena-prague-outlet-oslavila-10-narozeniny","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/fashion-arena-prague-outlet-oslavila-10-narozeniny\/","title":{"rendered":"Fashion Arena Prague Outlet oslavila 10. narozeniny | marketing"},"content":{"rendered":"<p><strong>Nejv\u011bt\u0161\u00ed outletov\u00e9 centrum v&nbsp;\u010cesk\u00e9 republice, Fashion Arena Prague Outlet, oslavilo 10 let sv\u00e9 existence.&nbsp; &nbsp;Centrum nab\u00edz\u00ed zahrani\u010dn\u00ed i tuzemsk\u00e9 pr\u00e9miov\u00e9 zna\u010dky m\u00f3dn\u00edch od\u011bv\u016f, obuvi, dopl\u0148k\u016f, kosmetiky, hra\u010dek a dal\u0161\u00edho zbo\u017e\u00ed s&nbsp;cenami v\u017edy o 30 \u2013 70% v\u00fdhodn\u011bji. Dnes pat\u0159\u00ed k&nbsp;centr\u016fm, kter\u00e1 jsou hojn\u011b nav\u0161t\u011bvov\u00e1na nejen tuzemsk\u00fdmi, ale i zahrani\u010dn\u00edmi hosty.<\/strong><\/p>\n<p>Od prvn\u00ed etapy, kter\u00e1 byla otev\u0159ena <strong>15.11.2007 na plo\u0161e 17 800&nbsp;m\u00b2 a zahrnovala nejen prvn\u00edch 70 obchodn\u00edch jednotek<\/strong>, ale tak\u00e9 podzemn\u00ed a nadzemn\u00ed parkovi\u0161t\u011b o celkov\u00e9 kapacit\u011b 1200 parkovac\u00edch m\u00edst, ub\u011bhlo v&nbsp;leto\u0161n\u00edm roce 10 let. B\u011bhem nich do\u0161lo ke zm\u011bn\u011b majitele centra, zm\u011bn\u011b vizualizace, i ke zm\u011bn\u011b nab\u00eddky zna\u010dek a jejich sortimentu. <strong>Dne\u0161n\u00ed Fashion Arena Prague Outlet nab\u00edz\u00ed zbo\u017e\u00ed v\u00edce ne\u017e 200 sv\u011btov\u00fdch i dom\u00e1c\u00edch zna\u010dek na 25 000 m<sup>2<\/sup> pronaj\u00edmateln\u00e9 plochy ve v\u00edce jak 110 obchodn\u00edch jednotk\u00e1ch.<\/strong><\/p>\n<p><strong>Od roku 2014 se Fashion Arena Prague Outlet stala \u010dlenem s\u00edt\u011b mezin\u00e1rodn\u00edho \u0159et\u011bzce VIA Outlets<\/strong>, co\u017e je joint venture sest\u00e1vaj\u00edc\u00ed ze spole\u010dnosti UK REIT Hammerson, nizozemsk\u00e9ho penzijn\u00edho fondu APG, evropsk\u00e9 developersk\u00e9 spole\u010dnosti Meyer Bergman a specialisty na \u0159\u00edzen\u00ed a provoz outlet\u016f Value Retail. Se vstupem do s\u00edt\u011b VIA Outlets vstoupily do pra\u017esk\u00e9ho outletu sv\u011btozn\u00e1m\u00e9 zna\u010dky, n\u011bkter\u00e9 dokonce unik\u00e1tn\u011b. Centrum se za\u010dalo zam\u011b\u0159ovat na pr\u00e9miov\u00e9 a luxusn\u00ed zna\u010dky a tak\u00e9 d\u00edky odpov\u00eddaj\u00edc\u00edm investic\u00edm se poda\u0159ilo otev\u0159\u00edt ve Fashion Arena Prague Outlet v&nbsp;n\u011bkolika posledn\u00edch letech obchody zna\u010dek jako jsou Armani Outlet, Baldinini, Pandora, Wellensteyn, Versace Jeans a minul\u00fd t\u00fdden tak\u00e9 obchod zna\u010dek Karl Lagerfeld a Odd Molly.<\/p>\n<p>Do t\u00e9to doby se v&nbsp;nab\u00eddce vyst\u0159\u00eddalo mnoho obchod\u016f. N\u011bkter\u00e9 zna\u010dky jsou v&nbsp;centru od prvn\u00edho dne otev\u0159en\u00ed. D\u016fvodem je aktivn\u00ed a kladn\u00fd p\u0159\u00edstup VIA Outlets ke sv\u00fdm n\u00e1jemc\u016fm.&nbsp; <strong>Celkov\u00fd po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f se od roku 2007, kdy centrum nav\u0161t\u00edvilo 270 000 lid\u00ed, zv\u00fd\u0161il na dne\u0161n\u00edch v\u00edce jak 2,7 mil<\/strong> za rok a to i d\u00edky nov\u011b vznikl\u00e9mu odd\u011blen\u00ed turismu, kter\u00e9 vzniklo v&nbsp;roce 2015 a l\u00e1k\u00e1 do centra zahrani\u010dn\u00ed hosty.<\/p>\n<p>Jim nab\u00edz\u00ed nov\u011b vybudovan\u00e9 infocentrum slu\u017ebu Tax Free. Zahrani\u010dn\u00edch host\u016f do centra dorazilo od po\u010d\u00e1tku roku 2017 o 30 % v\u00edce ne\u017e v&nbsp;lo\u0148sk\u00e9m roce. Vyu\u017eit\u00ed slu\u017eeb TAX FREE p\u0159\u00edmo v&nbsp;prostoru Fashion Arena Prague Outlet jim umo\u017e\u0148uje po\u017e\u00e1dat o vr\u00e1cen\u00ed DPH a d\u00e1le z\u00edskat v\u00fdplatu vratky na m\u00edst\u011b a v&nbsp;hotovosti. Odd\u011blen\u00ed turismu, kter\u00e9 m\u00e1 cestovn\u00ed ruch na starosti, nyn\u00ed spolupracuje s&nbsp;mnoha p\u0159edn\u00edmi \u010desk\u00fdmi hotely, ale i s&nbsp;kongresov\u00fdmi po\u0159adateli, se kter\u00fdmi zaji\u0161\u0165uj\u00ed n\u00e1kupn\u00ed mo\u017enosti pro jejich klienty. A st\u00e1le vylep\u0161uj\u00ed a roz\u0161i\u0159uj\u00ed i dal\u0161\u00ed slu\u017eby, kter\u00e9 jim mohou nab\u00eddnout.<\/p>\n<p>Zahrani\u010dn\u00edm, resp. hotelov\u00fdm host\u016fm a dal\u0161\u00edm v\u00fdznamn\u00fdm obchodn\u00edm partner\u016fm, Fashion Arena Prague Outlet nab\u00edz\u00ed:<\/p>\n<ul>\n<li>VIP DAY Pass pozv\u00e1nky (personalizovan\u00e9 pro jednotliv\u00e9 hotely) s&nbsp;dodate\u010dnou slevou na n\u00e1kup v&nbsp;obchodech;<\/li>\n<li>&nbsp;p\u0159\u00edm\u00e9 spojen\u00ed z centra Prahy;<\/li>\n<li>vratku DPH v&nbsp;hotovosti v&nbsp;Informa\u010dn\u00edm centru, kter\u00e9 je ozna\u010deno Tax free point (v\u011bt\u0161ina takto ozna\u010den\u00fdch m\u00edst v&nbsp;\u010cR nab\u00edz\u00ed vr\u00e1cen\u00ed pen\u011bz pouze bezhotovostn\u011b p\u0159es kartu);<\/li>\n<li>mo\u017enost vyu\u017e\u00edt pro v\u00fdznamn\u00e9 hosty VIP lounge, reprezentativn\u00ed prostor um\u00edst\u011bn\u00fd stranou od shonu n\u00e1kupn\u00edho centra;<\/li>\n<li>a placenou slu\u017ebu shopping asistenta \/ shopping stylisty, kter\u00fd z\u00e1kazn\u00edkovi s&nbsp;v\u00fdb\u011brem vhodn\u00e9ho zbo\u017e\u00ed pom\u016f\u017ee.<\/li>\n<\/ul>\n<p><strong>V srpnu&nbsp;2017<\/strong> byly provedeny&nbsp;person\u00e1ln\u00ed zm\u011bny ve veden\u00ed spr\u00e1vy centra a na pozici nov\u00e9 \u0159editelky Fashion Arena Prague Outlet byla pov\u00fd\u0161ena z pozice finan\u010dn\u00ed \u0159editelky centra pan\u00ed Lenka \u010capkov\u00e1. <em>\u201eDo budoucna bychom se r\u00e1di stali pro na\u0161e hosty je\u0161t\u011b l\u00e1kav\u011bj\u0161\u00edm m\u00edstem n\u00e1kup\u016f,\u201c<\/em> \u0159\u00edk\u00e1 nov\u00e1 \u0159editelka centra <strong>Lenka \u010capkov\u00e1<\/strong> a dod\u00e1v\u00e1: <em>\u201eNa\u0161\u00ed ambic\u00ed je st\u00e1t se destinac\u00ed, jej\u00ed\u017e nab\u00eddce pr\u00e9miov\u00fdch zna\u010dek i slu\u017eeb zahrani\u010dn\u00ed ani \u010de\u0161t\u00ed milovn\u00edci m\u00f3dy d\u00edky skv\u011bl\u00fdm zku\u0161enostem z&nbsp;n\u00e1kup\u016f neodolaj\u00ed. <\/em><\/p>\n<p><strong><a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_Fashion-Arena-Prague-Outlet_MKT.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a><\/strong><\/p>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Nejv\u011bt\u0161\u00ed outletov\u00e9 centrum v&nbsp;\u010cesk\u00e9 republice, Fashion Arena Prague Outlet, oslavilo 10 let sv\u00e9 existence.&nbsp; &nbsp;Centrum nab\u00edz\u00ed zahrani\u010dn\u00ed i tuzemsk\u00e9 pr\u00e9miov\u00e9 zna\u010dky m\u00f3dn\u00edch od\u011bv\u016f, obuvi, dopl\u0148k\u016f, kosmetiky, hra\u010dek a dal\u0161\u00edho zbo\u017e\u00ed s&nbsp;cenami v\u017edy o 30 \u2013 70% v\u00fdhodn\u011bji. Dnes pat\u0159\u00ed k&nbsp;centr\u016fm, kter\u00e1 jsou hojn\u011b nav\u0161t\u011bvov\u00e1na nejen tuzemsk\u00fdmi, ale i zahrani\u010dn\u00edmi hosty. Od prvn\u00ed etapy, kter\u00e1 byla [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[39],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/6429"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=6429"}],"version-history":[{"count":3,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/6429\/revisions"}],"predecessor-version":[{"id":6501,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/6429\/revisions\/6501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/6422"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=6429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=6429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=6429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}