{"id":6425,"date":"2017-11-21T15:17:35","date_gmt":"2017-11-21T14:17:35","guid":{"rendered":"http:\/\/www.phoenixcom.cz\/press\/?p=6425"},"modified":"2017-11-22T14:19:56","modified_gmt":"2017-11-22T13:19:56","slug":"zmeny-ve-vedeni-fashion-arena-prague-outlet","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/zmeny-ve-vedeni-fashion-arena-prague-outlet\/","title":{"rendered":"Zm\u011bny ve veden\u00ed Fashion Arena Prague Outlet"},"content":{"rendered":"<p><strong>Nejv\u011bt\u0161\u00ed outletov\u00e9 centrum p\u016fsob\u00edc\u00ed v&nbsp;\u010cesk\u00e9 republice ji\u017e 10 let, Fashion Arena Prague Outlet, ozn\u00e1milo person\u00e1ln\u00ed zm\u011bny ve sv\u00e9m veden\u00ed. Lenka \u010capkov\u00e1 byla jmenov\u00e1na na pozici Centre Director. Na pozici Senior Marketing Manager nastoupila Petra Hor\u00e1kov\u00e1. <\/strong><\/p>\n<p><strong>Lenka \u010capkov\u00e1<\/strong> byla na pozici <strong>Centre Director<\/strong> ve Fashion Arena Prague Outlet, kter\u00fd je ji\u017e t\u0159i roky sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed skupiny VIA Outlets, pov\u00fd\u0161ena z&nbsp;pozice finan\u010dn\u00ed \u0159editelky. Za sebou m\u00e1 v\u00edce ne\u017e 20let\u00e9 zku\u0161enosti v&nbsp;oboru finance a management. P\u0159ed n\u00e1stupem do Fashion Arena Prague Outlet p\u016fsobila 7 let v&nbsp;d\u00e1nsk\u00e9 developersk\u00e9 spole\u010dnosti TK Development na pozici finan\u010dn\u00ed \u0159editelky. Mezin\u00e1rodn\u00ed zku\u0161enosti z\u00edskala ve spole\u010dnosti SONY, kde pracovala 12 let na n\u011bkolika evropsk\u00fdch trz\u00edch. Ve Fashion Arena Prague Outlet<strong>&nbsp;<\/strong>bude zodpov\u011bdn\u00e1 za celkov\u00e9 sm\u011brov\u00e1n\u00ed a \u0159\u00edzen\u00ed outletov\u00e9ho centra, p\u0159\u00edpravu strategie a politiky k napl\u0148ov\u00e1n\u00ed stanoven\u00fdch c\u00edl\u016f.<\/p>\n<p>\u201e<em>M\u011bla jsem p\u0159\u00edle\u017eitost b\u00fdt sou\u010d\u00e1st\u00ed rychl\u00e9ho rozvoje i ekonomick\u00e9ho r\u016fstu spole\u010dnost\u00ed v&nbsp;mezin\u00e1rodn\u00edm m\u011b\u0159\u00edtku a na v\u00fdzvy spojen\u00e9 s&nbsp;mou novou pozic\u00ed se velmi t\u011b\u0161\u00edm. Jsme nejv\u011bt\u0161\u00edm \u010desk\u00fdm outletov\u00fdm centrem a do budoucna chceme b\u00fdt rovnocenn\u00fdm \u010dlenem skupiny VIA Outlets pokud jde o nab\u00eddku luxusn\u00edch zna\u010dek i pr\u00e9miov\u00fdch slu\u017eeb,<\/em>\u201c sd\u00edl\u00ed sv\u00e9 c\u00edle Lenka \u010capkov\u00e1, nov\u00e1 \u0159editelka Fashion Arena Prague Outlet.<\/p>\n<p><strong>Petra Hor\u00e1kov\u00e1<\/strong>&nbsp;nastoupila na pozici <strong>Senior<\/strong> <strong>Marketing Manager<\/strong>. V oblasti marketingu se pohybuje ji\u017e p\u0159es sedmn\u00e1ct let a m\u00e1 v\u00edce ne\u017e 10tiletou praxi v&nbsp;oblasti marketingov\u00e9 komunikace. Do nejv\u011bt\u0161\u00edho outletov\u00e9ho centra v&nbsp;\u010cesk\u00e9 republice, Fashion Arena Prague Outlet, p\u0159ich\u00e1z\u00ed z&nbsp;pozice Mana\u017eerky marketingov\u00e9 komunikace ve spole\u010dnosti Ford Motor Company, kde p\u016fsobila od roku 2014 do l\u00e9ta 2017. P\u0159edt\u00edm p\u016fsobila v&nbsp;r\u00e1mci marketingov\u00fdch odd\u011blen\u00ed&nbsp;v&nbsp;oblasti telco, bankovn\u00edho sektoru, ale tak\u00e9 v&nbsp;oblasti spot\u0159ebn\u00ed elektroniky.<\/p>\n<p>&nbsp;<em>\u201e\u0158\u00eddit marketing mezin\u00e1rodn\u00ed zna\u010dky jakou p\u0159edstavuje \u010dlen skupiny VIA Outlets, Fashion Arena Prague Outlet, je pro m\u011b obrovsk\u00e1 v\u00fdzva. S&nbsp;jeho rozvojem se neust\u00e1le roz\u0161i\u0159uje i po\u010det c\u00edlov\u00fdch skupin, kter\u00e9 u n\u00e1s najdou slu\u017eby dle sv\u00fdch pot\u0159eb. Na jejich individu\u00e1ln\u00ed osloven\u00ed se nyn\u00ed chceme spole\u010dn\u011b zam\u011b\u0159it,\u201c<\/em>&nbsp;\u0159\u00edk\u00e1 Petra Hor\u00e1kov\u00e1, kter\u00e1 se ji\u017e pustila do optimalizace marketingov\u00fdch aktivit ve Fashion Arena Prague Outlet. Ty by m\u011bly v\u00fdznamn\u011b p\u0159isp\u00edvat k&nbsp;celkov\u00e9mu \u00fasp\u011bchu nejv\u011bt\u0161\u00edho outletov\u00e9ho centra v&nbsp;\u010cesk\u00e9 Republice.<\/p>\n<p>V&nbsp;roce 2014 Fashion Arena Prague Outlet zm\u011bnila majitele a stala se sou\u010d\u00e1st\u00ed obchodn\u00edho \u0159et\u011bzce VIA Outlets. Nov\u00fd vlastn\u00edk, s\u00eddl\u00edc\u00ed v&nbsp;Lond\u00fdn\u011b m\u00e1 v&nbsp;oblasti developmentu a investic \u010dty\u0159icetilet\u00e9 zku\u0161enosti. C\u00edlem VIA Outlets je vytvo\u0159it siln\u00e9 odv\u011btv\u00ed outletov\u00fdch center zam\u011b\u0159en\u00fdch i na zahrani\u010dn\u00ed z\u00e1kazn\u00edky a vysokou kvalitu nakupov\u00e1n\u00ed.<\/p>\n<p><strong><a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_Personalni-posily-managementu-Fashion-Arena-Prague-Outlet.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a><\/strong><\/p>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Nejv\u011bt\u0161\u00ed outletov\u00e9 centrum p\u016fsob\u00edc\u00ed v&nbsp;\u010cesk\u00e9 republice ji\u017e 10 let, Fashion Arena Prague Outlet, ozn\u00e1milo person\u00e1ln\u00ed zm\u011bny ve sv\u00e9m veden\u00ed. Lenka \u010capkov\u00e1 byla jmenov\u00e1na na pozici Centre Director. Na pozici Senior Marketing Manager nastoupila Petra Hor\u00e1kov\u00e1. Lenka \u010capkov\u00e1 byla na pozici Centre Director ve Fashion Arena Prague Outlet, kter\u00fd je ji\u017e t\u0159i roky sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed skupiny [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[39],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/6425"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=6425"}],"version-history":[{"count":7,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/6425\/revisions"}],"predecessor-version":[{"id":6500,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/6425\/revisions\/6500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/6440"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=6425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=6425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=6425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}