{"id":29145,"date":"2026-10-05T14:52:36","date_gmt":"2026-10-05T12:52:36","guid":{"rendered":"https:\/\/www.phoenixcom.cz\/press\/?p=29145"},"modified":"2026-10-06T11:49:28","modified_gmt":"2026-10-06T09:49:28","slug":"spolecnost-panasonic-heating-cooling-predstavuje-novou-evropskou-identitu-znacky","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/spolecnost-panasonic-heating-cooling-predstavuje-novou-evropskou-identitu-znacky\/","title":{"rendered":"Spole\u010dnost Panasonic Heating &#038; Cooling p\u0159edstavuje novou evropskou identitu zna\u010dky"},"content":{"rendered":"<p><strong>Spole\u010dnost Panasonic Heating &amp; Cooling p\u0159edstavuje nov\u00e9 logo a vizu\u00e1ln\u00ed identitu v Evrop\u011b. Zm\u011bna navazuje na sjednocen\u00ed aktivit v oblasti vyt\u00e1p\u011bn\u00ed, v\u011btr\u00e1n\u00ed, klimatizace a chladic\u00edho \u0159et\u011bzce do jedn\u00e9 specializovan\u00e9 spole\u010dnosti. Odr\u00e1\u017e\u00ed tak\u00e9 rozvoj evropsk\u00e9 v\u00fdroby, v\u00fdzkumu, v\u00fdvoje a odborn\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed. Mezi nejv\u011bt\u0161\u00ed evropsk\u00e9 projekty posledn\u00edch let pat\u0159\u00ed nov\u00fd z\u00e1vod na v\u00fdrobu tepeln\u00fdch \u010derpadel v Plzni, otev\u0159en\u00fd v srpnu 2025. Do jeho v\u00fdstavby japonsk\u00e1 zna\u010dka investovala 8 miliard korun.<\/strong><\/p>\n<p>Nov\u00e1 vizu\u00e1ln\u00ed identita souvis\u00ed se vznikem spole\u010dnosti <a href=\"https:\/\/news.panasonic.com\/global\/press\/en260401-7\">Panasonic HVAC &amp; CC Co., Ltd.<\/a> dne 1. dubna 2026. Ta sjednotila celosv\u011btov\u00e9 aktivity firmy Panasonic v oblasti vyt\u00e1p\u011bn\u00ed, v\u011btr\u00e1n\u00ed, klimatizace a technologi\u00ed pro chlazen\u00ed a uchov\u00e1v\u00e1n\u00ed potravin. Tyto obory tak nov\u011b spadaj\u00ed pod jednu specializovanou spole\u010dnost.<\/p>\n<p>Nov\u00e1 evropsk\u00e1 identita symbolizuje sm\u011br, kter\u00fdm se Panasonic dlouhodob\u011b ub\u00edr\u00e1. Spole\u010dnost vyu\u017e\u00edv\u00e1 sv\u00e9 zku\u0161enosti z cel\u00e9ho sv\u011bta a p\u0159izp\u016fsobuje technologie evropsk\u00fdm pot\u0159eb\u00e1m. Z\u00e1kazn\u00edci zde st\u00e1le v\u00edce hledaj\u00ed zp\u016fsoby, jak sn\u00ed\u017eit spot\u0159ebu energie a emise, p\u0159ej\u00edt na vyt\u00e1p\u011bn\u00ed elekt\u0159inou a \u0161etrn\u011bji vyu\u017e\u00edvat zdroje. Investice do inovac\u00ed a udr\u017eitelnosti jim maj\u00ed p\u0159in\u00e1\u0161et dlouhodob\u00fd u\u017eitek.<\/p>\n<p><strong>Nov\u00fd z\u00e1vod v Plzni u\u017e slou\u017e\u00ed evropsk\u00e9mu trhu<\/strong><\/p>\n<p>K nejv\u00fdznamn\u011bj\u0161\u00edm investic\u00edm spole\u010dnosti Panasonic v Evrop\u011b pat\u0159\u00ed nov\u00fd z\u00e1vod na v\u00fdrobu tepeln\u00fdch \u010derpadel v pr\u016fmyslov\u00e9 z\u00f3n\u011b Borsk\u00e1 pole v z\u00e1pado\u010desk\u00e9 Plzni. Are\u00e1l za osm miliard korun se otev\u0159el v srpnu 2025 a v\u00fdznamn\u011b pos\u00edlil evropsk\u00e9 v\u00fdrobn\u00ed kapacity zna\u010dky, v\u010detn\u011b v\u00fdroby tepeln\u00fdch \u010derpadel \u0159ady Aquarea M. V\u00fdrobu zde dopl\u0148uje v\u00fdzkumn\u00e9 a v\u00fdvojov\u00e9 centrum, kter\u00e9 pom\u016f\u017ee p\u0159izp\u016fsobovat produkty o\u010dek\u00e1v\u00e1n\u00edm, preferenc\u00edm a pot\u0159eb\u00e1m evropsk\u00fdch z\u00e1kazn\u00edk\u016f. D\u016fraz na energetickou \u00fa\u010dinnost se p\u0159itom prom\u00edt\u00e1 i do samotn\u00e9ho provozu z\u00e1vodu, kter\u00fd funguje s celkov\u00fdmi nulov\u00fdmi emisemi. K tomu p\u0159isp\u00edv\u00e1 zejm\u00e9na n\u00e1kup zelen\u00e9 energie, st\u0159e\u0161n\u00ed fotovoltaick\u00e1 elektr\u00e1rna o v\u00fdkonu 1 MW a inteligentn\u00ed \u0159\u00edzen\u00ed budov v are\u00e1lu.<\/p>\n<p><strong>Evropsk\u00e9 z\u00e1zem\u00ed pro v\u00fdrobu, v\u00fdvoj i \u0161kolen\u00ed<\/strong><\/p>\n<p>Plze\u0148 je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed s\u00edt\u011b evropsk\u00fdch pracovi\u0161\u0165, kter\u00e1 Panasonic rozv\u00edj\u00ed prost\u0159ednictv\u00edm investic do v\u00fdroby, v\u00fdzkumu, v\u00fdvoje a odborn\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed. Jednotliv\u00e1 centra se zam\u011b\u0159uj\u00ed na r\u016fzn\u00e9 technologie a jejich vyu\u017eit\u00ed:<\/p>\n<ul>\n<li><strong>Tilli\u00e8res-sur-Avre, Francie:<\/strong> V\u00fdzkum, v\u00fdvoj a v\u00fdroba teplovodn\u00edch syst\u00e9m\u016f a specializovan\u00fdch technologi\u00ed pro vyt\u00e1p\u011bn\u00ed, v\u011btr\u00e1n\u00ed a klimatizaci.<\/li>\n<li><strong>Barlassina, It\u00e1lie:<\/strong> V\u00fdzkum, v\u00fdvoj a v\u00fdroba syst\u00e9m\u016f vyt\u00e1p\u011bn\u00ed, v\u011btr\u00e1n\u00ed a klimatizace pro komer\u010dn\u00ed vyu\u017eit\u00ed. Sou\u010d\u00e1st\u00ed pracovi\u0161t\u011b je tak\u00e9 specializovan\u00e9 \u0161kolic\u00ed centrum.<\/li>\n<li><strong>Vratislav, Polsko:<\/strong> V\u00fdzkum, v\u00fdvoj a v\u00fdroba komer\u010dn\u00edch chladic\u00edch syst\u00e9m\u016f, v\u010detn\u011b technologi\u00ed vyu\u017e\u00edvaj\u00edc\u00edch CO\u2082 jako chladivo.<\/li>\n<li><strong>Cardiff, Velk\u00e1 Brit\u00e1nie:<\/strong> P\u0159edv\u00e1d\u011bc\u00ed centrum obnoviteln\u00fdch zdroj\u016f energie, kde lze vid\u011bt, jak se daj\u00ed propojit technologie pro vyt\u00e1p\u011bn\u00ed a energetiku.<\/li>\n<\/ul>\n<p><em>\u201ePot\u0159eby evropsk\u00fdch z\u00e1kazn\u00edk\u016f se rychle m\u011bn\u00ed. Cht\u011bj\u00ed spot\u0159ebov\u00e1vat m\u00e9n\u011b energie, sni\u017eovat emise a m\u00edt vyt\u00e1p\u011bn\u00ed a chlazen\u00ed, na kter\u00e9 se mohou dlouhodob\u011b spolehnout. Nov\u00e1 identita vyjad\u0159uje, jak\u00fdm sm\u011brem se ub\u00edr\u00e1me: vyu\u017e\u00edv\u00e1me na\u0161e technologick\u00e9 zku\u0161enosti a p\u0159izp\u016fsobujeme je tomu, co z\u00e1kazn\u00edci v Evrop\u011b pot\u0159ebuj\u00ed,\u201c <\/em>\u0159\u00edk\u00e1 <strong>Enrique Vilamitjana, v\u00fdkonn\u00fd \u0159editel Panasonic Heating &amp; Cooling Europe.<\/strong><\/p>\n<p><em>\u201eNavazujeme na stoletou technickou tradici spole\u010dnosti Panasonic a d\u00e1l investujeme do jej\u00ed budoucnosti. Kdy\u017e m\u00e1me v\u00fdrobu, v\u00fdvoj a odborn\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed p\u0159\u00edmo v Evrop\u011b, m\u016f\u017eeme rychleji reagovat na po\u017eadavky z\u00e1kazn\u00edk\u016f, nab\u00edzet jim technologie odpov\u00eddaj\u00edc\u00ed jejich pot\u0159eb\u00e1m a l\u00e9pe se p\u0159izp\u016fsobovat zm\u011bn\u00e1m na trhu. Tyto investice z\u00e1rove\u0148 ukazuj\u00ed, \u017ee s Evropou dlouhodob\u011b po\u010d\u00edt\u00e1me,\u201c <\/em>dod\u00e1v\u00e1 Vilamitjana.<\/p>\n<p>Pro v\u00edce informac\u00ed nav\u0161tivte <a href=\"http:\/\/www.aircon.panasonic.cz\">www.aircon.panasonic.cz<\/a>.<\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ-Panasonic-Nove-evropske-logo-a-vizualni-identita-FINAL-1.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Panasonic Heating &amp; Cooling p\u0159edstavuje nov\u00e9 logo a vizu\u00e1ln\u00ed identitu v Evrop\u011b. Zm\u011bna navazuje na sjednocen\u00ed aktivit v oblasti vyt\u00e1p\u011bn\u00ed, v\u011btr\u00e1n\u00ed, klimatizace a chladic\u00edho \u0159et\u011bzce do jedn\u00e9 specializovan\u00e9 spole\u010dnosti. Odr\u00e1\u017e\u00ed tak\u00e9 rozvoj evropsk\u00e9 v\u00fdroby, v\u00fdzkumu, v\u00fdvoje a odborn\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed. Mezi nejv\u011bt\u0161\u00ed evropsk\u00e9 projekty posledn\u00edch let pat\u0159\u00ed nov\u00fd z\u00e1vod na v\u00fdrobu tepeln\u00fdch \u010derpadel v Plzni, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/29145"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=29145"}],"version-history":[{"count":9,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/29145\/revisions"}],"predecessor-version":[{"id":29174,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/29145\/revisions\/29174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/29169"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=29145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=29145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=29145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}