{"id":29110,"date":"2026-09-30T12:01:21","date_gmt":"2026-09-30T10:01:21","guid":{"rendered":"https:\/\/www.phoenixcom.cz\/press\/?p=29110"},"modified":"2026-09-30T12:01:21","modified_gmt":"2026-09-30T10:01:21","slug":"fast-day-2026-propojil-pred-hlavni-sezonou-cely-trh-spotrebni-elektroniky-a-domacich-spotrebicu","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/fast-day-2026-propojil-pred-hlavni-sezonou-cely-trh-spotrebni-elektroniky-a-domacich-spotrebicu\/","title":{"rendered":"FAST DAY 2026 propojil p\u0159ed hlavn\u00ed sezonou cel\u00fd trh spot\u0159ebn\u00ed elektroniky a dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f"},"content":{"rendered":"<p><strong>V\u00edce ne\u017e 1 500 B2B host\u016f, p\u0159es 80 zna\u010dek, produktov\u00e9 novinky, nov\u00e9 technologie a n\u011bkolikadenn\u00ed odborn\u00fd program. FAST DAY 2026 p\u0159ed Black Friday a V\u00e1nocemi op\u011bt propojil v\u00fdrobce a zna\u010dky s obchodn\u00edmi partnery nap\u0159\u00ed\u010d v\u0161emi prodejn\u00edmi kan\u00e1ly, od nejv\u011bt\u0161\u00edch retailov\u00fdch a online hr\u00e1\u010d\u016f a\u017e po nez\u00e1visl\u00e9 region\u00e1ln\u00ed prodejce.<\/strong><\/p>\n<p>V p\u00e1tek 25. z\u00e1\u0159\u00ed se v PVA EXPO PRAHA v Let\u0148anech uskute\u010dnil FAST DAY 2026, tradi\u010dn\u00ed kontrakta\u010dn\u00ed setk\u00e1n\u00ed spole\u010dnosti FAST \u010cR. V\u00edce ne\u017e 1 500 host\u016f z B2B segmentu se zde setkalo s v\u00fdrobci a zna\u010dkami, jejich\u017e novinky a bestsellery budou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed nab\u00eddky v nadch\u00e1zej\u00edc\u00ed hlavn\u00ed prodejn\u00ed sezon\u011b.<\/p>\n<p>FAST DAY se kon\u00e1 v obdob\u00ed, kdy se trh spot\u0159ebn\u00ed elektroniky a dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f p\u0159ipravuje na Black Friday a n\u00e1sledn\u00e9 V\u00e1noce. Jeho v\u00fdznam proto nespo\u010d\u00edv\u00e1 pouze v prezentaci nov\u00fdch produkt\u016f. Na jednom m\u00edst\u011b propojuje v\u00fdrobce, zna\u010dky, n\u00e1kup\u010d\u00ed a obchodn\u00ed partnery nap\u0159\u00ed\u010d jednotliv\u00fdmi prodejn\u00edmi kan\u00e1ly. Vedle nejv\u011bt\u0161\u00edch retailov\u00fdch a online hr\u00e1\u010d\u016f se zde setk\u00e1vaj\u00ed elektro specialist\u00e9, dal\u0161\u00ed obchodn\u00ed s\u00edt\u011b i nez\u00e1visl\u00ed region\u00e1ln\u00ed prodejci. Pr\u00e1v\u011b schopnost pracovat s velmi rozd\u00edln\u00fdmi obchodn\u00edmi kan\u00e1ly pat\u0159\u00ed mezi z\u00e1kladn\u00ed prvky distribu\u010dn\u00edho modelu FAST.<\/p>\n<p><strong>Od produktov\u00e9ho \u0161kolen\u00ed a\u017e po objedn\u00e1vky na celou sezonu<\/strong><\/p>\n<p>FAST DAY 2026 byl vyvrcholen\u00edm n\u011bkolikadenn\u00edho odborn\u00e9ho programu, jeho\u017e d\u016fle\u017eitou sou\u010d\u00e1st\u00ed byla p\u0159\u00edprava prodejn\u00edho person\u00e1lu PLANEO a obchodn\u00edch z\u00e1kazn\u00edk\u016f FAST na nadch\u00e1zej\u00edc\u00ed sezonu. Smyslem nen\u00ed pouze nov\u00e9 produkty vystavit, ale dostat jejich vlastnosti, technologie a hlavn\u00ed prodejn\u00ed argumenty k lidem, kte\u0159\u00ed je budou v n\u00e1sleduj\u00edc\u00edch t\u00fddnech p\u0159edstavovat koncov\u00fdm z\u00e1kazn\u00edk\u016fm.<\/p>\n<p><em>\u201eFAST DAY pro n\u00e1s nen\u00ed jen v\u00fdstavou produkt\u016f. Je to okam\u017eik, kdy p\u0159ed Black Friday a V\u00e1nocemi propojujeme cel\u00fd obchodn\u00ed \u0159et\u011bzec. Na jednom m\u00edst\u011b se potk\u00e1vaj\u00ed v\u00fdrobci a zna\u010dky s nejv\u011bt\u0161\u00edmi obchodn\u00edmi hr\u00e1\u010di i men\u0161\u00edmi nez\u00e1visl\u00fdmi prodejci z region\u016f. Sou\u010dasn\u011b p\u0159ipravujeme prodejn\u00ed person\u00e1l na novinky a technologie, kter\u00e9 bude b\u011bhem hlavn\u00ed sezony p\u0159edstavovat z\u00e1kazn\u00edk\u016fm. Pr\u00e1v\u011b spojen\u00ed produktov\u00e9ho know how, osobn\u00edch vztah\u016f a skute\u010dn\u00e9ho obchodu je podle m\u011b t\u00edm, co d\u011bl\u00e1 FAST DAY v\u00fdjime\u010dn\u00fdm,\u201c<\/em> \u0159\u00edk\u00e1 Marek Bolega, marketingov\u00fd \u0159editel spole\u010dnosti FAST \u010cR.<\/p>\n<p><strong>AI a chytr\u00e9 technologie se p\u0159esouvaj\u00ed do ka\u017edodenn\u00edch produkt\u016f<\/strong><\/p>\n<p>Jedn\u00edm z v\u00fdrazn\u00fdch t\u00e9mat leto\u0161n\u00edho ro\u010dn\u00edku byl dal\u0161\u00ed posun technologick\u00fdch inovac\u00ed sm\u011brem k automatizaci, chytr\u00fdm funkc\u00edm a um\u011bl\u00e9 inteligenci. To, co bylo je\u0161t\u011b p\u0159ed n\u011bkolika lety p\u0159edev\u0161\u00edm technologick\u00fdm p\u0159\u00edslibem, se postupn\u011b st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed konkr\u00e9tn\u00edch v\u00fdrobk\u016f a ka\u017edodenn\u00edch u\u017eivatelsk\u00fdch sc\u00e9n\u00e1\u0159\u016f.<\/p>\n<p>FAST DAY tak uk\u00e1zal dv\u011b zd\u00e1nliv\u011b protich\u016fdn\u00e9, ve skute\u010dnosti v\u0161ak \u00fazce propojen\u00e9 str\u00e1nky sou\u010dasn\u00e9ho obchodu. Produkty a technologie se m\u011bn\u00ed mimo\u0159\u00e1dn\u011b rychle, z\u00e1rove\u0148 ale z\u016fst\u00e1vaj\u00ed z\u00e1sadn\u00ed osobn\u00ed vztahy, znalost produktu, d\u016fv\u011bra mezi obchodn\u00edmi partnery a schopnost z\u00e1kazn\u00edkovi nov\u00e9 technologie srozumiteln\u011b p\u0159edstavit.<\/p>\n<p><strong>Tradi\u010dn\u00ed zna\u010dky i nov\u00e9 impulsy<\/strong><\/p>\n<p>V\u00fdraznou sou\u010d\u00e1st\u00ed leto\u0161n\u00edho FAST DAY byly tradi\u010dn\u00ed zna\u010dky spojen\u00e9 s portfoliem FAST, mezi nimi SENCOR, Philco, Sage, Sodastream, Catler, Fieldmann, Lamart, Yenkee, Retlux, Buxton \u010di Stell. Vedle nich se p\u0159edstavili v\u00fdznamn\u00ed sv\u011btov\u00ed v\u00fdrobci a jejich zna\u010dky, nap\u0159\u00edklad Samsung, LG, Philips, TCL, Beko, Whirlpool, Electrolux, Hisense, Gorenje, Bosch, Siemens, Xiaomi a dal\u0161\u00ed.<\/p>\n<p>Portfolio FAST z\u00e1rove\u0148 pokra\u010duje v rozvoji dal\u0161\u00edch zna\u010dek a segment\u016f. Mezi nov\u011bj\u0161\u00ed p\u0159\u00edr\u016fstky pat\u0159\u00ed nap\u0159\u00edklad WAHL, zna\u010dka zam\u011b\u0159en\u00e1 na profesion\u00e1ln\u00ed p\u00e9\u010di o vlasy a vousy, a SENSICA, zam\u011b\u0159en\u00e1 na oblast health and beauty a IPL technologie. Ob\u011b pat\u0159\u00ed mezi exkluzivn\u011b distribuovan\u00e9 zna\u010dky FAST.<\/p>\n<p><strong>Od produktu a\u017e po slu\u017ebu<\/strong><\/p>\n<p>Leto\u0161n\u00ed FAST DAY z\u00e1rove\u0148 uk\u00e1zal, \u017ee se p\u016fsoben\u00ed FAST st\u00e1le v\u00edce roz\u0161i\u0159uje za hranice samotn\u00e9 distribuce a prodeje produkt\u016f. Sou\u010d\u00e1st\u00ed akce byl tak\u00e9 NTSUP, specialista na odborn\u00e9 instalace a servis, kter\u00e9ho FAST v leto\u0161n\u00edm roce z\u00edskal. Propojen\u00ed maloobchodu, logistiky, odborn\u00e9ho doru\u010den\u00ed, instalace a n\u00e1sledn\u00e9ho servisu roz\u0161i\u0159uje mo\u017enosti, kter\u00e9 m\u016f\u017ee skupina nab\u00eddnout z\u00e1kazn\u00edk\u016fm PLANEO i sv\u00fdm obchodn\u00edm partner\u016fm.<\/p>\n<p>FAST DAY tak p\u0159ed za\u010d\u00e1tkem nejd\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1sti prodejn\u00edho roku op\u011bt propojil cel\u00fd \u0159et\u011bzec od v\u00fdrobce a zna\u010dky p\u0159es distribuci a obchodn\u00edho partnera a\u017e k \u010dlov\u011bku na prodejn\u011b, kter\u00fd novou technologii p\u0159edstav\u00ed z\u00e1kazn\u00edkovi.<strong> Pr\u00e1v\u011b v t\u00e9to schopnosti spojovat produkty, know how, r\u016fzn\u00e9 obchodn\u00ed kan\u00e1ly a osobn\u00ed vztahy spo\u010d\u00edv\u00e1 hlavn\u00ed role FAST DAY.<\/strong><\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/FAST_DAY_2026_Tiskova_zprava_final.pdf\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>V\u00edce ne\u017e 1 500 B2B host\u016f, p\u0159es 80 zna\u010dek, produktov\u00e9 novinky, nov\u00e9 technologie a n\u011bkolikadenn\u00ed odborn\u00fd program. FAST DAY 2026 p\u0159ed Black Friday a V\u00e1nocemi op\u011bt propojil v\u00fdrobce a zna\u010dky s obchodn\u00edmi partnery nap\u0159\u00ed\u010d v\u0161emi prodejn\u00edmi kan\u00e1ly, od nejv\u011bt\u0161\u00edch retailov\u00fdch a online hr\u00e1\u010d\u016f a\u017e po nez\u00e1visl\u00e9 region\u00e1ln\u00ed prodejce. V p\u00e1tek 25. z\u00e1\u0159\u00ed se v PVA [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/29110"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=29110"}],"version-history":[{"count":1,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/29110\/revisions"}],"predecessor-version":[{"id":29116,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/29110\/revisions\/29116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/29114"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=29110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=29110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=29110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}