{"id":27511,"date":"2026-01-15T12:45:43","date_gmt":"2026-01-15T11:45:43","guid":{"rendered":"https:\/\/www.phoenixcom.cz\/press\/?p=27511"},"modified":"2026-01-15T16:23:06","modified_gmt":"2026-01-15T15:23:06","slug":"konec-nudnych-napoju-sodastream-meni-svuj-vizualni-kod","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/konec-nudnych-napoju-sodastream-meni-svuj-vizualni-kod\/","title":{"rendered":"Konec nudn\u00fdch n\u00e1poj\u016f: Sodastream m\u011bn\u00ed sv\u016fj vizu\u00e1ln\u00ed k\u00f3d"},"content":{"rendered":"<p><strong>Zm\u011b\u0148te zp\u016fsob, jak\u00fdm p\u0159em\u00fd\u0161l\u00edte o sv\u00e9m pitn\u00e9m re\u017eimu! Do roku 2026 vstupuje SodaStream s novou vizu\u00e1ln\u00ed identitou a ambic\u00ed inspirovat lidi ke chyt\u0159ej\u0161\u00edmu, z\u00e1bavn\u011bj\u0161\u00edmu a osobn\u011bj\u0161\u00edmu p\u0159\u00edstupu k pit\u00ed. Jako sv\u011btov\u00e1 jedni\u010dka v dom\u00e1c\u00ed p\u0159\u00edprav\u011b perliv\u00fdch n\u00e1poj\u016f nab\u00edz\u00ed svobodu tvo\u0159it n\u00e1poje p\u0159esn\u011b podle sebe a t\u00edm aspiruje na pozici lifestylov\u00e9ho symbolu. <\/strong><\/p>\n<p><strong>Synergie zm\u011bny a z\u00e1\u017eitku<\/strong><\/p>\n<p>Nov\u00e1 komunikace zna\u010dky je postavena na synergii dvou kl\u00ed\u010dov\u00fdch poselstv\u00ed. Zat\u00edmco \u201ePush for Better\u201c symbolizuje aktivn\u00ed pohyb a odhodl\u00e1n\u00ed ke zm\u011bn\u011b, \u201eDrink Better\u201c p\u0159edstavuje p\u0159\u00edslib n\u00e1poj\u016f p\u0159ipraven\u00fdch podle vlastn\u00ed chuti. Sodastream chce b\u00fdt synonymem pro svobodu a kreativitu v pitn\u00e9m re\u017eimu, kter\u00e9 za\u010d\u00ednaj\u00ed vlastn\u00edm nastaven\u00edm intenzity perlivosti a \u00fast\u00ed do nekone\u010dn\u00e9ho mno\u017estv\u00ed chu\u0165ov\u00fdch variac\u00ed. V centru pozornosti p\u0159itom z\u016fst\u00e1v\u00e1 personalizovan\u00fd z\u00e1\u017eitek bez tis\u00edc\u016f zbyte\u010dn\u00fdch jednor\u00e1zov\u00fdch lahv\u00ed.<\/p>\n<p><em>\u201eS novou vizu\u00e1ln\u00ed identitou chceme do na\u0161\u00ed komunikace vn\u00e9st v\u00edce radosti a pozitivn\u00edch emoc\u00ed. Slogan \u201aDrink Better\u2018 pro n\u00e1s znamen\u00e1 p\u0159edev\u0161\u00edm p\u0159\u00edslib na\u0161im z\u00e1kazn\u00edk\u016fm, \u017ee jejich pitn\u00fd re\u017eim bude nejen udr\u017eiteln\u011bj\u0161\u00ed, ale i z\u00e1bavn\u011bj\u0161\u00ed. Chceme, aby lid\u00e9 p\u0159i ka\u017ed\u00e9m pou\u017eit\u00ed Sodastreamu c\u00edtili pot\u011b\u0161en\u00ed z toho, \u017ee d\u011blaj\u00ed n\u011bco dobr\u00e9ho pro sebe i pro sv\u00e9 okol\u00ed,\u201c<\/em> vysv\u011btluje&nbsp;<strong>Martin Michel\u00edk, marketingov\u00fd mana\u017eer zna\u010dky Sodastream pro \u010desk\u00fd, slovensk\u00fd a ma\u010farsk\u00fd trh.<\/strong><\/p>\n<p><strong>V\u00fdrazn\u011bj\u0161\u00ed logo a symbol zna\u010dky<\/strong><\/p>\n<p>Vizu\u00e1ln\u00ed restart je patrn\u00fd ji\u017e na samotn\u00e9m logu Sodastream, kter\u00e9 ve sv\u00e9 slovn\u00ed podob\u011b p\u016fsob\u00ed vizu\u00e1ln\u011b masivn\u011bji a s\u00e1z\u00ed na odv\u00e1\u017enou, jasn\u011b \u010ditelnou formu. Ikonick\u00fd symbol zna\u010dky \u2013 p\u00edsmeno \u201eS\u201c ve tvaru kapky \u2013 je obklopen bublinkami, kter\u00e9 symbolizuj\u00ed \u010derstvost a nekone\u010dn\u00fd kolob\u011bh vody. Tento symbol je navr\u017een tak, aby fungoval jako plnohodnotn\u00fd designov\u00fd prvek, kter\u00fd dotv\u00e1\u0159\u00ed vizu\u00e1ln\u00ed charakter p\u0159\u00edstroj\u016f i lahv\u00ed Sodastream v modern\u00edm interi\u00e9ru.<\/p>\n<p><strong>Energick\u00e1 paleta barev<\/strong><\/p>\n<p>Nov\u00e9 vizu\u00e1ln\u00ed identit\u011b dominuje tmav\u011b modr\u00e1 barva (Deep Sea), evokuj\u00edc\u00ed pr\u00e9miovost, hloubku a stabilitu. Dopl\u0148uj\u00ed ji sv\u011btlej\u0161\u00ed akcenty nebesk\u00e9 modr\u00e9 (Sky Blue), je\u017e do designu vn\u00e1\u0161ej\u00ed energii a sv\u011b\u017eest. Celek uzav\u00edr\u00e1 paleta dopl\u0148kov\u00fdch barev inspirovan\u00e1 ovocem, kter\u00e1 odr\u00e1\u017e\u00ed senzorick\u00fd z\u00e1\u017eitek z pit\u00ed a chu\u0165ovou rozmanitost. Dynamiku vizu\u00e1ln\u00edmu konceptu dod\u00e1vaj\u00ed shluky bublin, kter\u00e9 o\u017eivuj\u00ed i statick\u00e9 vizu\u00e1ly.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_Sodastream-me\u030cni\u0301-svu\u030aj-vizua\u0301lni\u0301-ko\u0301d.doc\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Zm\u011b\u0148te zp\u016fsob, jak\u00fdm p\u0159em\u00fd\u0161l\u00edte o sv\u00e9m pitn\u00e9m re\u017eimu! Do roku 2026 vstupuje SodaStream s novou vizu\u00e1ln\u00ed identitou a ambic\u00ed inspirovat lidi ke chyt\u0159ej\u0161\u00edmu, z\u00e1bavn\u011bj\u0161\u00edmu a osobn\u011bj\u0161\u00edmu p\u0159\u00edstupu k pit\u00ed. Jako sv\u011btov\u00e1 jedni\u010dka v dom\u00e1c\u00ed p\u0159\u00edprav\u011b perliv\u00fdch n\u00e1poj\u016f nab\u00edz\u00ed svobodu tvo\u0159it n\u00e1poje p\u0159esn\u011b podle sebe a t\u00edm aspiruje na pozici lifestylov\u00e9ho symbolu. Synergie zm\u011bny a z\u00e1\u017eitku [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27511"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=27511"}],"version-history":[{"count":1,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27511\/revisions"}],"predecessor-version":[{"id":27520,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27511\/revisions\/27520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/27518"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=27511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=27511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=27511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}