{"id":27489,"date":"2026-01-01T11:53:38","date_gmt":"2026-01-01T10:53:38","guid":{"rendered":"https:\/\/www.phoenixcom.cz\/press\/?p=27489"},"modified":"2026-01-01T11:58:37","modified_gmt":"2026-01-01T10:58:37","slug":"dopad-pridani-ai-do-softwarovych-produktu-spolecnosti-microsoft-vyzvy-a-prilezitosti","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/dopad-pridani-ai-do-softwarovych-produktu-spolecnosti-microsoft-vyzvy-a-prilezitosti\/","title":{"rendered":"Dopad p\u0159id\u00e1n\u00ed AI do softwarov\u00fdch produkt\u016f  spole\u010dnosti Microsoft: v\u00fdzvy a p\u0159\u00edle\u017eitosti"},"content":{"rendered":"<p><strong>U<\/strong><strong>m\u011bl\u00e1 inteligence se st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed softwarov\u00e9ho ekosyst\u00e9mu spole\u010dnosti Microsoft. Od Microsoft 365 Copilot po nov\u00e9 funkce Windows 11 m\u011bn\u00ed zp\u016fsob pr\u00e1ce, zvy\u0161uje produktivitu i m\u00edru automatizace. Sou\u010dasn\u011b v\u0161ak p\u0159in\u00e1\u0161\u00ed i nov\u00e9 v\u00fdzvy \u2013 zejm\u00e9na v oblasti n\u00e1klad\u016f, licencov\u00e1n\u00ed a \u0159\u00edzen\u00ed IT.<\/strong><\/p>\n<p>Microsoft dnes vn\u00edm\u00e1 AI jako z\u00e1kladn\u00ed funkci sv\u00fdch produkt\u016f, nikoli jako voliteln\u00e9 roz\u0161\u00ed\u0159en\u00ed. Tomu odpov\u00eddaj\u00ed i pl\u00e1novan\u00e9 zm\u011bny v cen\u00e1ch a struktu\u0159e slu\u017eeb Microsoft 365, kter\u00e9 vstoup\u00ed v platnost od \u010dervence 2026. P\u0159esto\u017ee se adopce AI zrychluje, \u0159ada organizac\u00ed st\u00e1le hled\u00e1 odpov\u011b\u010f na ot\u00e1zku, kde AI skute\u010dn\u011b p\u0159in\u00e1\u0161\u00ed hodnotu a kde naopak zvy\u0161uje slo\u017eitost a n\u00e1klady.<\/p>\n<p><em>\u201eUm\u011bl\u00e1 inteligence zabudovan\u00e1 do produkt\u016f spole\u010dnosti Microsoft ji\u017e nen\u00ed polo\u017ekou budouc\u00edho pl\u00e1nu, ale sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho provozu. V\u00fdzvou pro organizace nen\u00ed p\u0159\u00edstup k um\u011bl\u00e9 inteligenci, ale pochopen\u00ed toho, kde skute\u010dn\u011b p\u0159in\u00e1\u0161\u00ed hodnotu a kde ti\u0161e zvy\u0161uje n\u00e1klady a slo\u017eitost,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Mateusz Drozdowski, Head of Solutions spole\u010dnosti Forscope.<\/strong><\/p>\n<p>Typick\u00fdm p\u0159\u00edkladem je Microsoft 365 Copilot, jeho\u017e cena \u010din\u00ed 30 dolar\u016f za u\u017eivatele a m\u011bs\u00edc u podnikov\u00fdch z\u00e1kazn\u00edk\u016f a 21 dolar\u016f u men\u0161\u00edch firem. V z\u00e1vislosti na z\u00e1kladn\u00ed licenci m\u016f\u017ee p\u0159id\u00e1n\u00ed funkc\u00ed AI zv\u00fd\u0161it n\u00e1klady na u\u017eivatele o 53 % a\u017e 500 %, co\u017e nut\u00ed IT a finan\u010dn\u00ed t\u00fdmy p\u0159ehodnocovat rozpo\u010dty i investi\u010dn\u00ed pl\u00e1ny.<\/p>\n<p>Funkce zalo\u017een\u00e9 na AI se postupn\u011b st\u00e1vaj\u00ed standardn\u00ed sou\u010d\u00e1st\u00ed produkt\u016f Microsoftu, nikoli voliteln\u00fdm dopl\u0148kem. Copilot je integrov\u00e1n do aplikac\u00ed Word, Excel, Outlook a Teams, dopl\u0148uj\u00ed ho bezpe\u010dnostn\u00ed agenti a automatiza\u010dn\u00ed n\u00e1stroje. Zat\u00edmco Microsoft klade d\u016fraz na produktivitu a ochranu, organizace st\u00e1le \u010dast\u011bji po\u017eaduj\u00ed jasn\u011b definovan\u00e9 obchodn\u00ed p\u0159\u00ednosy a realistick\u00e9 vyhodnocen\u00ed n\u00e1vratnosti investic.<\/p>\n<p><strong>Pozor na poplatky za AI<\/strong><\/p>\n<p><strong>&nbsp;<\/strong>AI p\u0159in\u00e1\u0161\u00ed nov\u00e9 slo\u017eitosti i v licencov\u00e1n\u00ed. Vedle fixn\u00edch p\u0159edplatn\u00fdch roste pod\u00edl model\u016f zalo\u017een\u00fdch na skute\u010dn\u00e9m vyu\u017eit\u00ed, zejm\u00e9na u pokro\u010dil\u00fdch AI slu\u017eeb a autonomn\u00edch agent\u016f. Tyto modely mohou v\u00e9st k v\u00fdrazn\u00e9mu kol\u00eds\u00e1n\u00ed n\u00e1klad\u016f a bez d\u016fsledn\u00e9ho \u0159\u00edzen\u00ed komplikuj\u00ed dlouhodob\u00e9 rozpo\u010dtov\u00e9 pl\u00e1nov\u00e1n\u00ed. Trh nav\u00edc zaplavuj\u00ed rychl\u00e1 a kr\u00e1tkodob\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 zvy\u0161uj\u00ed tlak na rozhodov\u00e1n\u00ed bez jasn\u00e9 strategie.<\/p>\n<p>\u010cast\u00e9 zm\u011bny v n\u00e1zvech produkt\u016f, bal\u00ed\u010dc\u00edch a licen\u010dn\u00edch podm\u00ednk\u00e1ch d\u00e1le komplikuj\u00ed n\u00e1kup. Mnoho organizac\u00ed se sna\u017e\u00ed dr\u017eet krok s \u00fapravami v cloudov\u00fdch, lok\u00e1ln\u00edch i hybridn\u00edch prost\u0159ed\u00edch, co\u017e zvy\u0161uje riziko nesouladu smluv nebo nadm\u011brn\u00e9ho poskytov\u00e1n\u00ed slu\u017eeb.<\/p>\n<p>V\u00fdznamnou v\u00fdzvou z\u016fst\u00e1v\u00e1 tak\u00e9 p\u0159echod na Windows 11. P\u0159esto\u017ee mnoho za\u0159\u00edzen\u00ed technicky spl\u0148uje podm\u00ednky pro upgrade, integrovan\u00e9 funkce AI vyvol\u00e1vaj\u00ed obavy z hlediska pou\u017eitelnosti, ochrany soukrom\u00ed a kontroly \u2013 zejm\u00e9na u evropsk\u00fdch z\u00e1kazn\u00edk\u016f. Z\u00e1rove\u0148 roste tlak na bezpe\u010dnost, proto\u017ee nepodporovan\u00e9 syst\u00e9my a nekontrolovan\u00e9 vyu\u017e\u00edv\u00e1n\u00ed AI p\u0159edstavuj\u00ed re\u00e1ln\u00e1 provozn\u00ed rizika.<\/p>\n<p>Rostouc\u00ed role AI v produktech Microsoftu tak posiluje pot\u0159ebu pragmatick\u00e9ho a dob\u0159e \u0159\u00edzen\u00e9ho rozhodov\u00e1n\u00ed. AI p\u0159in\u00e1\u0161\u00ed m\u011b\u0159iteln\u00e9 v\u00fdhody pouze tehdy, je-li nasazena v souladu s jasn\u00fdmi p\u0159\u00edpady pou\u017eit\u00ed, transparentn\u00edmi licen\u010dn\u00edmi strukturami a disciplinovan\u00fdmi strategiemi n\u00e1kupu.<\/p>\n<p>V tomto kontextu se poradensk\u00e9 spole\u010dnosti, jako je Forscope \u2013 p\u016fsob\u00edc\u00ed na dev\u00edti trz\u00edch st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy \u2013 st\u00e1vaj\u00ed d\u016fle\u017eitou sou\u010d\u00e1st\u00ed rozhodov\u00e1n\u00ed o podnikov\u00e9m IT. Organizac\u00edm pom\u00e1haj\u00ed vyhodnotit dopady na n\u00e1klady, navrhnout licen\u010dn\u00ed sc\u00e9n\u00e1\u0159e, posoudit p\u0159ipravenost na AI a zajistit soulad s p\u0159edpisy. T\u00edm podporuj\u00ed p\u0159echod od experimentov\u00e1n\u00ed k dlouhodob\u00e9mu vytv\u00e1\u0159en\u00ed hodnot.<\/p>\n<p>S t\u00edm, jak se AI st\u00e1v\u00e1 neodd\u011blitelnou sou\u010d\u00e1st\u00ed softwarov\u00e9ho ekosyst\u00e9mu Microsoftu, bude \u00fasp\u011bch z\u00e1viset m\u00e9n\u011b na rychlosti zav\u00e1d\u011bn\u00ed a v\u00edce na selektivit\u011b a odpov\u011bdnosti. Skute\u010dn\u00e1 konkuren\u010dn\u00ed v\u00fdhoda spo\u010d\u00edv\u00e1 v jasnosti rozhodov\u00e1n\u00ed: co p\u0159ijmout, co odlo\u017eit a jak udr\u017eet inovace v souladu s realitou podnik\u00e1n\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ-Forscope-Dopad-Microsoft-AI-1.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\n<p>&nbsp;<\/p>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Um\u011bl\u00e1 inteligence se st\u00e1v\u00e1 ned\u00edlnou sou\u010d\u00e1st\u00ed softwarov\u00e9ho ekosyst\u00e9mu spole\u010dnosti Microsoft. Od Microsoft 365 Copilot po nov\u00e9 funkce Windows 11 m\u011bn\u00ed zp\u016fsob pr\u00e1ce, zvy\u0161uje produktivitu i m\u00edru automatizace. Sou\u010dasn\u011b v\u0161ak p\u0159in\u00e1\u0161\u00ed i nov\u00e9 v\u00fdzvy \u2013 zejm\u00e9na v oblasti n\u00e1klad\u016f, licencov\u00e1n\u00ed a \u0159\u00edzen\u00ed IT. Microsoft dnes vn\u00edm\u00e1 AI jako z\u00e1kladn\u00ed funkci sv\u00fdch produkt\u016f, nikoli jako voliteln\u00e9 roz\u0161\u00ed\u0159en\u00ed. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1389],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27489"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=27489"}],"version-history":[{"count":4,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27489\/revisions"}],"predecessor-version":[{"id":27498,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27489\/revisions\/27498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/27491"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=27489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=27489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=27489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}