{"id":27244,"date":"2025-10-30T13:46:56","date_gmt":"2025-10-30T12:46:56","guid":{"rendered":"https:\/\/www.phoenixcom.cz\/press\/?p=27244"},"modified":"2025-10-30T13:46:56","modified_gmt":"2025-10-30T12:46:56","slug":"resite-co-s-prazdnymi-pet-lahvemi-uz-nemusite-vzkazuje-sodastream-ve-sve-kampani","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/resite-co-s-prazdnymi-pet-lahvemi-uz-nemusite-vzkazuje-sodastream-ve-sve-kampani\/","title":{"rendered":"\u0158e\u0161\u00edte, co s pr\u00e1zdn\u00fdmi PET lahvemi? \u201eU\u017e nemus\u00edte\u201c, vzkazuje SodaStream ve sv\u00e9 kampani"},"content":{"rendered":"<p><strong>SodaStream ukazuje, \u017ee perliv\u00e9 n\u00e1poje si m\u016f\u017eete dop\u0159\u00e1t i bez toho, aby se v\u00e1m doma hromadily pr\u00e1zdn\u00e9 obaly<\/strong><\/p>\n<p><strong>Celosv\u011btov\u00e1 spot\u0159eba balen\u00e9 vody a nealkoholick\u00fdch n\u00e1poj\u016f loni dos\u00e1hla rekordn\u00edch <\/strong><a href=\"https:\/\/vdma.eu\/en\/viewer\/-\/v2article\/render\/143179839?utm_source=chatgpt.com\">838 miliard litr\u016f<\/a><strong> \u2013 97 % z nich se p\u0159itom prod\u00e1v\u00e1 v jednor\u00e1zov\u00fdch obalech. Hromad\u00edc\u00ed se pr\u00e1zdn\u00e9 PET lahve a plechovky tak prakticky \u0159e\u0161\u00ed ka\u017ed\u00e1 dom\u00e1cnost na sv\u011bt\u011b, \u010desk\u00e9 nevyj\u00edmaje. SodaStream proto ve sv\u00e9 aktu\u00e1ln\u00ed kampani poukazuje na praktickou alternativu k balen\u00fdm n\u00e1poj\u016fm. Milovn\u00edk\u016fm sycen\u00fdch n\u00e1poj\u016f vzkazuje, \u017ee pokud si je p\u0159iprav\u00ed doma, ot\u00e1zku \u201eco s pr\u00e1zdn\u00fdmi obaly\u201c u\u017e \u0159e\u0161it nemus\u00ed.<\/strong><\/p>\n<p><strong>Obl\u00edben\u00e9 n\u00e1poje bez obalu<\/strong><br \/>\nBalen\u00e9 n\u00e1poje p\u0159edstavuj\u00ed v\u00fdznamn\u00fd zdroj jednor\u00e1zov\u00e9ho plastov\u00e9ho odpadu, proto jim pozornost v\u011bnuje i legislativa jednotliv\u00fdch zem\u00ed. Zat\u00edmco nap\u0159\u00edklad na Slovensku a v Polsku u\u017e existuje syst\u00e9m z\u00e1lohov\u00e1n\u00ed jednor\u00e1zov\u00fdch n\u00e1pojov\u00fdch obal\u016f, v \u010cesk\u00e9 republice se o jeho definitivn\u00ed podob\u011b zat\u00edm jedn\u00e1.<\/p>\n<p><em>\u201eSodaStream m\u016f\u017ee b\u00fdt u\u017e nyn\u00ed skv\u011blou alternativou pro lidi, kte\u0159\u00ed perliv\u00e9 n\u00e1poje konzumuj\u00ed pravideln\u011b. S v\u00fdrobn\u00edkem, bombi\u010dkou CO2 a opakovan\u011b pou\u017eitelnou lahv\u00ed si je jednodu\u0161e p\u0159iprav\u00ed doma z&nbsp;kohoutkov\u00e9 vody \u2013 bez nakupov\u00e1n\u00ed, skladov\u00e1n\u00ed \u010di vracen\u00ed obal\u016f,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Martin Michel\u00edk, marketingov\u00fd mana\u017eer SodaStream \u010cesk\u00e1 republika<\/strong>. Z\u00e1rove\u0148 zd\u016fraz\u0148uje, \u017ee SodaStream pova\u017euje sni\u017eov\u00e1n\u00ed po\u010dtu jednor\u00e1zov\u00fdch PET lahv\u00ed i opat\u0159en\u00ed podporuj\u00edc\u00ed cirkul\u00e1rn\u00ed ekonomiku za prioritn\u00ed. <em>\u201ePou\u017e\u00edv\u00e1n\u00edm v\u00fdrobn\u00edku SodaStream m\u016f\u017eete nahradit tis\u00edce jednor\u00e1zov\u00fdch lahv\u00ed a plechovek, co\u017e je dobr\u00e1 zpr\u00e1va i pro \u017eivotn\u00ed prost\u0159ed\u00ed,\u201c<\/em> dod\u00e1v\u00e1 M. Michel\u00edk.<\/p>\n<p><strong>Kampa\u0148 pob\u011b\u017e\u00ed a\u017e do V\u00e1noc<\/strong><br \/>\nNov\u00e1 360\u00b0 marketingov\u00e1 kampa\u0148 zd\u016fraz\u0148uje jednoduchost p\u0159\u00edpravy perliv\u00fdch n\u00e1poj\u016f v pohodl\u00ed domova a SodaStream tak prezentuje jako praktickou a dlouhodob\u011b udr\u017eitelnou volbu pro pitn\u00fd re\u017eim \u2013 bez ohledu na to, zda preferujete neochucenou vodu nebo r\u016fzn\u00e9 typy limon\u00e1d.<\/p>\n<p>Za kreativn\u00edm zpracov\u00e1n\u00edm stoj\u00ed polsk\u00e1 agentura Leo Warsaw (Publicis Groupe) a krom\u011b \u010cesk\u00e9 republiky kampa\u0148 paraleln\u011b prob\u00edh\u00e1 tak\u00e9 v Ma\u010farsku, Polsku a na Slovensku. Reklamn\u00ed spoty (30\u201c, 15\u201c a 10\u201c) pob\u011b\u017e\u00ed na televizn\u00edch obrazovk\u00e1ch i v digit\u00e1ln\u00edm prostoru a\u017e do V\u00e1noc.<\/p>\n<p>Spot \u201eU\u017e nemus\u00edte\u201c si m\u016f\u017eete prohl\u00e9dnout <a href=\"https:\/\/www.youtube.com\/watch?v=zC-LX0S9xr0\">ZDE<\/a>.<\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_SodaStream_Nova\u0301-kampan\u030c.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>SodaStream ukazuje, \u017ee perliv\u00e9 n\u00e1poje si m\u016f\u017eete dop\u0159\u00e1t i bez toho, aby se v\u00e1m doma hromadily pr\u00e1zdn\u00e9 obaly Celosv\u011btov\u00e1 spot\u0159eba balen\u00e9 vody a nealkoholick\u00fdch n\u00e1poj\u016f loni dos\u00e1hla rekordn\u00edch 838 miliard litr\u016f \u2013 97 % z nich se p\u0159itom prod\u00e1v\u00e1 v jednor\u00e1zov\u00fdch obalech. Hromad\u00edc\u00ed se pr\u00e1zdn\u00e9 PET lahve a plechovky tak prakticky \u0159e\u0161\u00ed ka\u017ed\u00e1 dom\u00e1cnost na [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27244"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=27244"}],"version-history":[{"count":1,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27244\/revisions"}],"predecessor-version":[{"id":27250,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27244\/revisions\/27250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/27248"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=27244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=27244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=27244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}