{"id":27169,"date":"2025-10-20T14:34:36","date_gmt":"2025-10-20T12:34:36","guid":{"rendered":"https:\/\/www.phoenixcom.cz\/press\/?p=27169"},"modified":"2025-10-20T14:34:36","modified_gmt":"2025-10-20T12:34:36","slug":"pepsi-podle-vlastni-chuti-sodastream-otestuje-kreativitu-svych-zakazniku","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/pepsi-podle-vlastni-chuti-sodastream-otestuje-kreativitu-svych-zakazniku\/","title":{"rendered":"Pepsi podle vlastn\u00ed chuti: SodaStream otestuje kreativitu sv\u00fdch z\u00e1kazn\u00edk\u016f"},"content":{"rendered":"<p><strong>M\u00e1te r\u00e1di ikonickou chu\u0165 Pepsi, ale l\u00e1k\u00e1 v\u00e1s dodat j\u00ed vlastn\u00ed twist? P\u0159esn\u011b o tom je nov\u00e1 glob\u00e1ln\u00ed kampa\u0148 Pepsi Made by Me, kterou SodaStream p\u0159in\u00e1\u0161\u00ed i do \u010cesk\u00e9 republiky. Jej\u00edm c\u00edlem je motivovat z\u00e1kazn\u00edky, aby si pomoc\u00ed v\u00fdrobn\u00edku SodaStream p\u0159ipravili Pepsi v pohodl\u00ed domova a vychutnali si ji podle vlastn\u00edch p\u0159edstav. P\u0159i t\u00e9to p\u0159\u00edle\u017eitosti SodaStream uv\u00e1d\u00ed na trh tak\u00e9 limitovanou edici Megapack Pepsi. Ve v\u00fdhodn\u00e9m balen\u00ed najdete krom\u011b v\u00fdrobn\u00edku perliv\u00e9 vody a&nbsp;bombi\u010dky s CO<sub>2<\/sub> i speci\u00e1ln\u00ed lahev s retro logem Pepsi a origin\u00e1ln\u00ed p\u0159ichu\u0165 Pepsi. Tedy v\u0161e, co pot\u0159ebujete pro to, abyste si sv\u016fj obl\u00edben\u00fd n\u00e1poj nam\u00edchali p\u0159esn\u011b tak, jak ho m\u00e1te r\u00e1di.<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>Kreativita, kter\u00e1 pom\u00e1h\u00e1<\/strong><\/p>\n<p>Glob\u00e1ln\u00ed kampa\u0148&nbsp;<strong>Pepsi Made by Me<\/strong> m\u00e1 za c\u00edl podpo\u0159it kreativitu a seberealizaci p\u0159i p\u0159\u00edprav\u011b perliv\u00fdch n\u00e1poj\u016f. <em>\u201eNejl\u00e9pe chutnaj\u00ed n\u00e1poje p\u0159ipraven\u00e9 podle vlastn\u00edch p\u0159edstav \u2013 a to plat\u00ed i pro ikonickou Pepsi. Tu si na\u0161i z\u00e1kazn\u00edci mohou p\u0159ipravit i v pohodl\u00ed domova \u2013 pomoc\u00ed v\u00fdrobn\u00edku perliv\u00e9 vody, \u010derstv\u00e9 kohoutkov\u00e9 vody a origin\u00e1ln\u00ed p\u0159\u00edchuti Pepsi. Intenzitu bublinek, dal\u0161\u00ed ingredience nebo zp\u016fsob pod\u00e1v\u00e1n\u00ed u\u017e ale nech\u00e1v\u00e1me na nich,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Martin Michel\u00edk, marketingov\u00fd \u0159editel SodaStream pro \u010ceskou a&nbsp;Slovenskou republiku.<\/strong>&nbsp;Dod\u00e1v\u00e1, \u017ee SodaStream touto kampan\u00ed napl\u0148uje i sv\u00e9 hlavn\u00ed posl\u00e1n\u00ed. <em>\u201eNa\u0161\u00edm posl\u00e1n\u00edm je nahrazovat jednor\u00e1zov\u00e9 plastov\u00e9 lahve opakovan\u011b pou\u017eiteln\u00fdmi. Ka\u017ed\u00e1 Pepsi p\u0159ipraven\u00e1 doma tak nen\u00ed jen vyj\u00e1d\u0159en\u00edm kreativity, ale i mal\u00fdm krokem k ochran\u011b planety, kter\u00fd m\u016f\u017ee ud\u011blat ka\u017ed\u00fd \u010dlov\u011bk.\u201c<\/em><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>P\u0159ipravte se na souboj chut\u00ed<\/strong><\/p>\n<p>Idea kampan\u011b stav\u00ed na popularit\u011b sd\u00edlen\u00ed autentick\u00e9ho obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch \u2013 od chu\u0165ov\u00fdch experiment\u016f a\u017e po osobn\u00ed v\u00fdpov\u011bdi. V \u010cesk\u00e9 republice proto SodaStream do kampan\u011b zapoj\u00ed i dvojice influencer\u016f, kte\u0159\u00ed uk\u00e1\u017eou, jak vypad\u00e1 a chutn\u00e1 Pepsi p\u0159ipraven\u00e1 podle nich. O v\u00edt\u011bzi v\u00fdzvy budou rozhodovat followe\u0159i hlasov\u00e1n\u00edm p\u0159\u00edmo pod videem.<em> \u201eO sv\u00e9 vlastn\u00ed recepty na Pepsi podle sebe se na soci\u00e1ln\u00edch s\u00edt\u00edch m\u016f\u017ee pod\u011blit kdokoliv a ty nejzaj\u00edmav\u011bj\u0161\u00ed r\u00e1di odm\u011bn\u00edme,\u201c<\/em> \u0159\u00edk\u00e1 Martin Michel\u00edk a dod\u00e1v\u00e1, \u017ee sout\u011b\u017ee budou b\u011bhem \u0159\u00edjna a listopadu prob\u00edhat na Facebooku i Instagramu. Hr\u00e1t se bude o megapacky Pepsi a designov\u00e9 lahve s retro logem Pepsi, kter\u00e9 pot\u011b\u0161\u00ed i sb\u011bratele.<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>Ikonick\u00e1 limitka<\/strong><\/p>\n<p>Chcete si i vy p\u0159ipravit Pepsi podle sebe v pohodl\u00ed domova? V\u0161e pot\u0159ebn\u00e9 najdete v nov\u00e9m Megapacku Pepsi. K v\u00fdrobn\u00edku perliv\u00e9 vody SodaStream p\u0159ibalil speci\u00e1ln\u00ed lahev s kovov\u00fdmi prvky a retro logem Pepsi. Nechyb\u00ed ani bombi\u010dka s CO\u2082, kter\u00e1 vysta\u010d\u00ed a\u017e na 80 l perliv\u00e9 vody. Tu pak sta\u010d\u00ed sm\u00edchat s origin\u00e1ln\u00ed p\u0159\u00edchut\u00ed Pepsi, kterou v megapacku najdete jako bonus \u2014 a p\u0159iprav\u00edte z n\u00ed a\u017e 9 velk\u00fdch lahv\u00ed ikonick\u00e9ho n\u00e1poje. Limitovan\u00e1 edice Megapack Pepsi se prod\u00e1v\u00e1 ve t\u0159ech variant\u00e1ch \u2013 s v\u00fdrobn\u00edkem SodaStream ART v \u010dern\u00e9 barv\u011b nebo s v\u00fdrobn\u00edkem SodaStream TERRA v \u010dern\u00e9 \u010di b\u00edl\u00e9 barv\u011b.<\/p>\n<p>Cena: 2 890 K\u010d (ART Black Pepsi Megapack) a 2 290 K\u010d (TERRA White\/Black Pepsi Megapack)<\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>Lahev pro milovn\u00edka Pepsi<\/strong><\/p>\n<p>Pat\u0159\u00edte ke skaln\u00edm fanou\u0161k\u016fm Pepsi? Pak si nenechte uj\u00edt limitovanou edici lahve SodaStream Pepsi Made by Me, kter\u00e1 p\u016fsob\u00ed jako prav\u00fd sb\u011bratelsk\u00fd kousek. U\u017e na prvn\u00ed pohled zaujme pr\u00e9miov\u00fdm designem s kovov\u00fdmi prvky a retro logem Pepsi. Je vyrobena z odoln\u00e9ho materi\u00e1lu Tritan\u2122, kter\u00fd neobsahuje BPA, odol\u00e1v\u00e1 UV z\u00e1\u0159en\u00ed a nepohlcuje pachy ani barevn\u00e9 pigmenty z n\u00e1poj\u016f. Lahev je vhodn\u00e1 do my\u010dky n\u00e1dob\u00ed a jej\u00ed \u010di\u0161t\u011bn\u00ed usnad\u0148uje i odn\u00edmateln\u00e9 kovov\u00e9 dno. Je kompatibiln\u00ed se v\u0161emi v\u00fdrobn\u00edky SodaStream (krom\u011b model\u016f SodaStream DUO\u2122, SodaStream E-DUO\u2122 a SodaStream CRYSTAL\u2122).<\/p>\n<p>Cena: 359 K\u010d<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_SodaStream_Pepsi-Made-by-Me.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te r\u00e1di ikonickou chu\u0165 Pepsi, ale l\u00e1k\u00e1 v\u00e1s dodat j\u00ed vlastn\u00ed twist? P\u0159esn\u011b o tom je nov\u00e1 glob\u00e1ln\u00ed kampa\u0148 Pepsi Made by Me, kterou SodaStream p\u0159in\u00e1\u0161\u00ed i do \u010cesk\u00e9 republiky. Jej\u00edm c\u00edlem je motivovat z\u00e1kazn\u00edky, aby si pomoc\u00ed v\u00fdrobn\u00edku SodaStream p\u0159ipravili Pepsi v pohodl\u00ed domova a vychutnali si ji podle vlastn\u00edch p\u0159edstav. P\u0159i t\u00e9to p\u0159\u00edle\u017eitosti [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27169"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=27169"}],"version-history":[{"count":1,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27169\/revisions"}],"predecessor-version":[{"id":27187,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/27169\/revisions\/27187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/27186"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=27169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=27169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=27169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}