{"id":26883,"date":"2025-08-21T12:00:18","date_gmt":"2025-08-21T10:00:18","guid":{"rendered":"https:\/\/www.phoenixcom.cz\/press\/?p=26883"},"modified":"2025-08-21T13:43:49","modified_gmt":"2025-08-21T11:43:49","slug":"zvyseni-vynosu-pres-trh-sekundarniho-softwaru","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/zvyseni-vynosu-pres-trh-sekundarniho-softwaru\/","title":{"rendered":"Zv\u00fd\u0161en\u00ed v\u00fdnos\u016f p\u0159es trh sekund\u00e1rn\u00edho softwaru"},"content":{"rendered":"<p><strong>Rozpo\u010dty na technologie jsou a v\u017edy byly pod neust\u00e1l\u00fdm dohledem. Mnoho spole\u010dnost\u00ed hled\u00e1 zp\u016fsoby, jak dos\u00e1hnout lep\u0161\u00edch v\u00fdsledk\u016f bez zv\u00fd\u0161en\u00ed v\u00fddaj\u016f. Zat\u00edmco optimalizaci hardwaru je v\u011bnov\u00e1na velk\u00e1 pozornost, n\u00e1kup softwaru b\u00fdv\u00e1 jednou z nejv\u00edce opom\u00edjen\u00fdch p\u0159\u00edle\u017eitost\u00ed k \u00faspor\u00e1m. Velk\u00fd potenci\u00e1l pro optimalizaci rozpo\u010dt\u016f a zlep\u0161en\u00ed IT strategie nab\u00edz\u00ed v&nbsp;tomto ohledu trh se sekund\u00e1rn\u00edm softwarem. P\u0159edstavuje cestu k&nbsp;leg\u00e1ln\u00edmu, pln\u011b licencovan\u00e9mu pou\u017eit\u00e9mu softwaru a je n\u00e1kladov\u011b efektivn\u00ed a kompatibiln\u00ed alternativou k n\u00e1kupu zcela nov\u00fdch licenc\u00ed. Ve st\u0159edn\u00ed a v\u00fdchodn\u00ed Evrop\u011b tento trh roste o v\u00edce ne\u017e 20 % ro\u010dn\u011b.<\/strong><\/p>\n<p>A\u010dkoli jsou jeho v\u00fdhody z\u0159ejm\u00e9, trh je st\u00e1le daleko od pln\u00e9ho vyu\u017eit\u00ed. Mnoho organizac\u00ed, jak ze soukrom\u00e9ho, tak z ve\u0159ejn\u00e9ho sektoru, nad\u00e1le nakupuje nov\u00fd software za plnou cenu, ani\u017e by si uv\u011bdomovaly, \u017ee pou\u017eit\u00e9 licence mohou nab\u00eddnout stejnou funk\u010dnost, pr\u00e1va a soulad s&nbsp;legislativn\u00edm po\u017eadavky za v\u00fdrazn\u011b ni\u017e\u0161\u00ed cenu. To nejen omezuje jejich schopnost kontrolovat n\u00e1klady, ale tak\u00e9 jim br\u00e1n\u00ed v alokaci takto uvoln\u011bn\u00fdch zdroj\u016f na jin\u00e9 strategick\u00e9 priority, jako jsou modernizace infrastruktury, zlep\u0161en\u00ed bezpe\u010dnosti nebo \u0161kolen\u00ed zam\u011bstnanc\u016f.<\/p>\n<p><em>\u201ePro IT channel partnery p\u0159edstavuje tento nevyu\u017eit\u00fd potenci\u00e1l v\u00fdznamnou obchodn\u00ed p\u0159\u00edle\u017eitost. Prodejem pln\u011b licencovan\u00e9ho pou\u017eit\u00e9ho softwaru sv\u00fdm koncov\u00fdm z\u00e1kazn\u00edk\u016fm mohou dos\u00e1hnout vy\u0161\u0161\u00edch mar\u017e\u00ed a z\u00e1rove\u0148 nab\u00eddnout klient\u016fm okam\u017eit\u00e9 \u00faspory i 70\u201380 %. V\u00fdsledkem je situace, z n\u00ed\u017e maj\u00ed prosp\u011bch v\u0161echny strany. Z\u00e1kazn\u00edci t\u011b\u017e\u00ed z podstatn\u00e9ho sn\u00ed\u017een\u00ed n\u00e1klad\u016f, partne\u0159i posiluj\u00ed svou ziskovost a z\u00e1rove\u0148 si udr\u017euj\u00ed konkurenceschopnost,<\/em>\u201c hodnot\u00ed p\u0159\u00ednos <strong>Jakub \u0160ul\u00e1k, zakladatel a CEO spole\u010dnosti Forscope<\/strong>, kter\u00e1 je jedni\u010dkou na trhu se sekund\u00e1rn\u00edm softwarem ve st\u0159edn\u00ed a v\u00fdchodn\u00ed Evrop\u011b, sv\u00e9 slu\u017eby ji\u017e poskytla v\u00edce ne\u017e 15 000 firem \u010di instituc\u00ed.<\/p>\n<p>IT partne\u0159i mohou svou nab\u00eddku slu\u017eeb roz\u0161\u00ed\u0159it i t\u00edm, \u017ee klient\u016fm poskytnou p\u0159\u00edstup ke star\u0161\u00edm nebo specifick\u00fdm verz\u00edm softwaru, kter\u00e9 ji\u017e nejsou k dispozici v p\u0159\u00edm\u00e9 distribuci, hybridn\u00edm licen\u010dn\u00edm model\u016fm a BYOL (Bring Your Own License) pro optimalizaci cloudu. Tato flexibilita jim umo\u017e\u0148uje reagovat na \u0161ir\u0161\u00ed \u0161k\u00e1lu pot\u0159eb klient\u016f, proniknout na nov\u00e9 trhy a budovat dlouhodobou loajalitu pomoc\u00ed n\u00e1kladov\u011b efektivn\u00edch a pln\u011b kompatibiln\u00edch \u0159e\u0161en\u00ed.<\/p>\n<p>V\u00fdhody trhu se sekund\u00e1rn\u00edm softwarem nep\u0159edstavuje pouze finan\u010dn\u00ed aspekt. Pro mnoho spole\u010dnost\u00ed je flexibilita p\u0159i v\u00fdb\u011bru verze, kter\u00e1 nejl\u00e9pe vyhovuje jejich infrastruktu\u0159e, m\u00edsto nutnosti prov\u00e1d\u011bt zbyte\u010dn\u00e9 aktualizace, z\u00e1sadn\u00edm faktorem. Umo\u017e\u0148uje jim udr\u017eovat kompatibilitu mezi syst\u00e9my, vyhnout se n\u00e1kladn\u00fdm v\u00fdpadk\u016fm b\u011bhem p\u0159echodu a udr\u017eovat IT strategie v souladu s provozn\u00edmi pot\u0159ebami.<\/p>\n<p>P\u0159esto je zde t\u0159eba postupovat opatrn\u011b. Licen\u010dn\u00ed p\u0159edpisy mohou b\u00fdt slo\u017eit\u00e9 a pro zamezen\u00ed pr\u00e1vn\u00edch nebo provozn\u00edch rizik je z\u00e1sadn\u00ed zajistit, aby ka\u017ed\u00fd n\u00e1kup spl\u0148oval legislativn\u00ed po\u017eadavky. Spolupr\u00e1ce s poskytovatelem, kter\u00fd m\u00e1 prok\u00e1zan\u00e9 odborn\u00e9 znalosti v oblasti licenc\u00ed, pr\u00e1va a technick\u00e9 kompatibility, m\u016f\u017ee znamenat rozd\u00edl mezi hladk\u00fdm a n\u00e1kladov\u011b efektivn\u00edm procesem n\u00e1kupu a drahou chybou. Na trhu p\u0159itom existuj\u00ed spolehliv\u00e9 spole\u010dnosti, kter\u00e9 se na tuto oblast specializuj\u00ed.<\/p>\n<p>Nap\u0159\u00edklad Forscope p\u016fsob\u00ed na dev\u00edti trz\u00edch st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy a kombinuje region\u00e1ln\u00ed znalosti s hlubok\u00fdm porozum\u011bn\u00edm mezin\u00e1rodn\u00edm licen\u010dn\u00edm standard\u016fm. Jeho zku\u0161en\u00fd t\u00fdm dod\u00e1v\u00e1 pln\u011b licencovan\u00e1, p\u0159izp\u016fsoben\u00e1 a n\u00e1kladov\u011b efektivn\u00ed softwarov\u00e1 \u0159e\u0161en\u00ed s rychl\u00fdm nasazen\u00edm, kter\u00e1 z\u00e1kazn\u00edk\u016fm zaji\u0161\u0165uj\u00ed \u00faspory bez kompromis\u016f v oblasti kvality nebo dodr\u017eov\u00e1n\u00ed legislativy. D\u00edky inovativn\u00edmu obchodn\u00edmu modelu m\u016f\u017ee spole\u010dnost Forscope nab\u00edzet pln\u011b licencovan\u00fd software za v\u00fdjime\u010dn\u00e9 ceny a podporovat organizace kompletn\u00ed sadou slu\u017eeb, v\u010detn\u011b technick\u00e9ho, licen\u010dn\u00edho a pr\u00e1vn\u00edho poradenstv\u00ed.<\/p>\n<p>Prost\u0159ednictv\u00edm partnersk\u00e9ho programu spole\u010dnosti Forscope mohou jeho spolupracovn\u00edci t\u011b\u017eit z pr\u00e9miov\u00fdch softwarov\u00fdch licenc\u00ed za optim\u00e1ln\u00ed ceny, vysok\u00fdch mar\u017e\u00ed, mno\u017estevn\u00edch slev a exkluzivn\u00edch pob\u00eddek. Zjednodu\u0161en\u00fd proces n\u00e1kupu, kompletn\u00ed pr\u00e1vn\u00ed dokumentace a z\u00e1ruky dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f odstra\u0148uj\u00ed slo\u017eitost a rizika, kter\u00e1 jsou \u010dasto spojena s licencov\u00e1n\u00edm softwaru. To partner\u016fm umo\u017e\u0148uje soust\u0159edit se na r\u016fst prodeje a vztahy se z\u00e1kazn\u00edky.<\/p>\n<p><em>\u201eTrh se sekund\u00e1rn\u00edm softwarem p\u0159in\u00e1\u0161\u00ed mo\u017enost p\u0159ehodnotit, jak technologick\u00e9 investice podporuj\u00ed dlouhodob\u00e9 c\u00edle organizace. Kdy\u017e spole\u010dnosti pochop\u00ed, jak\u00fdm zp\u016fsobem vyv\u00e1\u017eit dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f, funk\u010dnost a rozpo\u010det, z\u00edskaj\u00ed volnost k p\u0159esm\u011brov\u00e1n\u00ed zdroj\u016f do inovac\u00ed a r\u016fstu. Na\u0161\u00ed rol\u00ed je tuto rovnov\u00e1hu jasn\u011b definovat a u\u010dinit ji dosa\u017eitelnou, stejn\u011b jako podporovat r\u016fst podnik\u00e1n\u00ed na\u0161ich obchodn\u00edch partner\u016f,\u201c <\/em>\u0159\u00edk\u00e1 <strong>Mateusz Drozdowski, Head of Licensing Solutions spole\u010dnosti Forscope.<\/strong><\/p>\n<p>Pro organizace, kter\u00e9 jsou ochotn\u00e9 j\u00edt nad r\u00e1mec tradi\u010dn\u00edch model\u016f n\u00e1kupu a distribuce, p\u0159edstavuje trh se sekund\u00e1rn\u00edm softwarem strategickou p\u0159\u00edle\u017eitost. Se spr\u00e1vn\u00fdmi odborn\u00fdmi znalostmi a transparentnost\u00ed m\u016f\u017ee p\u0159in\u00e9st m\u011b\u0159iteln\u00e9 \u00faspory, zlep\u0161it provozn\u00ed flexibilitu a p\u0159isp\u011bt k dlouhodob\u00e9 udr\u017eitelnosti IT.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ-Forscope-Zvyseni-vynosu-pres-trh-sekundarniho-softwaru.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Rozpo\u010dty na technologie jsou a v\u017edy byly pod neust\u00e1l\u00fdm dohledem. Mnoho spole\u010dnost\u00ed hled\u00e1 zp\u016fsoby, jak dos\u00e1hnout lep\u0161\u00edch v\u00fdsledk\u016f bez zv\u00fd\u0161en\u00ed v\u00fddaj\u016f. Zat\u00edmco optimalizaci hardwaru je v\u011bnov\u00e1na velk\u00e1 pozornost, n\u00e1kup softwaru b\u00fdv\u00e1 jednou z nejv\u00edce opom\u00edjen\u00fdch p\u0159\u00edle\u017eitost\u00ed k \u00faspor\u00e1m. Velk\u00fd potenci\u00e1l pro optimalizaci rozpo\u010dt\u016f a zlep\u0161en\u00ed IT strategie nab\u00edz\u00ed v&nbsp;tomto ohledu trh se sekund\u00e1rn\u00edm softwarem. P\u0159edstavuje [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[1389],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/26883"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=26883"}],"version-history":[{"count":2,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/26883\/revisions"}],"predecessor-version":[{"id":26889,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/26883\/revisions\/26889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/26884"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=26883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=26883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=26883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}