{"id":23183,"date":"2023-06-29T17:03:18","date_gmt":"2023-06-29T15:03:18","guid":{"rendered":"https:\/\/www.phoenixcom.cz\/press\/?p=23183"},"modified":"2023-06-30T12:07:29","modified_gmt":"2023-06-30T10:07:29","slug":"sodastream-ma-nove-vyrobniky-i-kampan-zakazniky-chce-vytrhnout-ze-stereotypu","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/sodastream-ma-nove-vyrobniky-i-kampan-zakazniky-chce-vytrhnout-ze-stereotypu\/","title":{"rendered":"SodaStream m\u00e1 nov\u00e9 v\u00fdrobn\u00edky i kampa\u0148. Z\u00e1kazn\u00edky chce vytrhnout ze stereotypu"},"content":{"rendered":"<p><strong>SodaStream je na \u010desk\u00e9m trhu dlouhodob\u00fdm l\u00eddrem v&nbsp;kategorii v\u00fdrobn\u00edk\u016f perliv\u00e9 vody a&nbsp;podle pr\u016fzkum\u016f vlastn\u00ed tento p\u0159\u00edstroj u\u017e ka\u017ed\u00e1 \u0161est\u00e1 \u010desk\u00e1 dom\u00e1cnost. V&nbsp;kv\u011btnu zna\u010dka po 14 letech uvedla na trh \u00fapln\u011b nov\u00e9 portfolio produkt\u016f, jejich\u017e prost\u0159ednictv\u00edm chce \u0159ady sv\u00fdch z\u00e1kazn\u00edk\u016f je\u0161t\u011b roz\u0161\u00ed\u0159it. Pomoct m\u00e1 i nov\u00e1 kampa\u0148, kter\u00e1 d\u00e1v\u00e1 do pop\u0159ed\u00ed pozitivn\u00ed emoce a&nbsp;z\u00e1\u017eitky. Krom\u011b udr\u017eitelnosti tak k&nbsp;benefit\u016fm p\u0159\u00edpravy dom\u00e1c\u00ed perliv\u00e9 vody SodaStream p\u0159id\u00e1v\u00e1 i socializaci a p\u0159\u00edle\u017eitost vymanit se ze&nbsp;stereotypu a ka\u017edodenn\u00ed rutiny.<\/strong><\/p>\n<p><strong>&nbsp;<\/strong><\/p>\n<p><strong>V\u00edc pozitivn\u00edch emoc\u00ed<\/strong><\/p>\n<p>Neomezen\u00e9 a&nbsp;z\u00e1rove\u0148 udr\u017eiteln\u00e9 mo\u017enosti p\u0159i p\u0159\u00edprav\u011b perliv\u00fdch n\u00e1poj\u016f? SodaStream chce b\u00fdt pro sv\u00e9 z\u00e1kazn\u00edky v\u00edce ne\u017e jen funk\u010dn\u00ed volbou, d\u00edky n\u00ed\u017e mohou pom\u00e1hat planet\u011b p\u0159\u00edmo z&nbsp;pohodl\u00ed domova. Nov\u00e1 kampa\u0148 SodaStream a&nbsp;<a href=\"https:\/\/youtu.be\/3dtxpAW4BMg\">televizn\u00ed spot<\/a> s claimem \u201e<strong><em>Objevte svoje vlastn\u00ed perliv\u00e9 osv\u011b\u017een\u00ed!\u201c<\/em><\/strong> je motivuje k&nbsp;sebevyj\u00e1d\u0159en\u00ed, kreativit\u011b a&nbsp;socializaci. Ambic\u00ed zna\u010dky je posunout vztah se z\u00e1kazn\u00edkem do osobn\u011bj\u0161\u00ed roviny, a&nbsp;to na b\u00e1zi pozitivn\u00edch z\u00e1\u017eitk\u016f a&nbsp;emoc\u00ed.<em> \u201eNov\u00e1 generace v\u00fdrobn\u00edk\u016f perliv\u00e9 vody m\u00e1 punc udr\u017eitelnosti, modernosti a&nbsp;pr\u00e9miov\u00e9 kvality. Z\u00e1rove\u0148 v\u0161ak chceme na\u0161im z\u00e1kazn\u00edk\u016fm p\u0159ipomenout, \u017ee SodaStream nen\u00ed jen elegantn\u00ed zp\u016fsob, jak&nbsp;se vyhnout tun\u00e1m plastov\u00e9ho odpadu z&nbsp;jednor\u00e1zov\u00fdch lahv\u00ed. Je to origin\u00e1ln\u00ed \u017eivotn\u00ed styl, kter\u00fd je udr\u017eiteln\u00fd, ale z\u00e1rove\u0148 pestr\u00fd, stejn\u011b jako mo\u017enosti pitn\u00e9ho re\u017eimu, kter\u00e9 jim SodaStream nab\u00edz\u00ed,\u201c<\/em> vysv\u011btluje <strong>Martin Michel\u00edk<\/strong>,<strong> marketingov\u00fd mana\u017eer SodaStream \u010cesk\u00e1 republika<\/strong>, a pokra\u010duje. \u201e<em>V\u011b\u0159\u00edme, \u017ee pr\u00e1v\u011b toto je cesta, jak se p\u0159ibl\u00ed\u017eit i k&nbsp;mlad\u0161\u00ed generaci, kter\u00e1 si vztah ke&nbsp;zna\u010dce \u010dasto vytv\u00e1\u0159\u00ed na z\u00e1klad\u011b pozitivn\u00ed emo\u010dn\u00ed vazby.\u201c<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bl\u00ed\u017ee k&nbsp;p\u0159\u00edrod\u011b i lidem<\/strong><\/p>\n<p>Kampa\u0148 je sou\u010d\u00e1st\u00ed nov\u00e9 strategie SodaStream <strong><em>\u201ePush for Better\u201c<\/em><\/strong><em>,<\/em> kter\u00e1 ukazuje, jak mal\u00e9 zm\u011bny v&nbsp;chov\u00e1n\u00ed jednotlivc\u016f mohou vyvolat proud pozitivn\u00edch zm\u011bn s&nbsp;efektem pro celou planetu. Rozhodnut\u00ed pro zm\u011bnu k&nbsp;lep\u0161\u00edmu v\u0161ak podle SodaStream p\u016fsob\u00ed pozitivn\u011b i na samotn\u00e9ho jednotlivce. Ten se p\u0159echodem na dom\u00e1c\u00ed p\u0159\u00edpravu perliv\u00e9 vody m\u016f\u017ee vymanit ze stereotypn\u00edch vzorc\u016f chov\u00e1n\u00ed a&nbsp;z\u00e1rove\u0148 si otev\u0159\u00edt prostor pro seberealizaci i p\u0159\u00edjemn\u00e9 chv\u00edle ve&nbsp;spole\u010dnosti p\u0159\u00e1tel \u010di rodiny. \u201e<em>Kampa\u0148 p\u0159ich\u00e1z\u00ed v&nbsp;\u010dase, kdy jsou pozitivn\u00ed emoce a&nbsp;socializace cenn\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm. Jsem p\u0159esv\u011bd\u010den\u00fd, \u017ee tento aspekt bude ve&nbsp;spot\u0159ebitelsk\u00e9m chov\u00e1n\u00ed sehr\u00e1vat st\u00e1le v\u00fdznamn\u011bj\u0161\u00ed roli,\u201c<\/em> dod\u00e1v\u00e1 M. Michel\u00edk.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Na v\u0161echny obrazovky<\/strong><\/p>\n<p>S&nbsp;novou kampan\u00ed m\u00ed\u0159\u00ed SodaStream na televizn\u00ed i digit\u00e1ln\u00ed obrazovky. Krom\u011b TV spotu, kter\u00fd bude postupn\u011b nasazen\u00fd ve&nbsp;dvou r\u016fzn\u00fdch stop\u00e1\u017e\u00edch, podpo\u0159\u00ed SodaStream svoji komunikaci v&nbsp;televizn\u00edm prostoru i sponzorsk\u00fdmi odkazy. V&nbsp;online prostoru a na soci\u00e1ln\u00edch s\u00edt\u00edch chce zna\u010dka intenzivn\u011b komunikovat i dal\u0161\u00edmi videospoty a&nbsp;vizu\u00e1ly. Dlouhodobou 360\u00b0 marketingovou kampa\u0148 dopln\u00ed r\u00e1diov\u00e1 kampa\u0148, PR aktivity, influencersk\u00e9 spolupr\u00e1ce a retailov\u00e1 podpora v&nbsp;off-trade.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Vizitka kampan\u011b:<\/strong><\/p>\n<p>N\u00e1zev kampan\u011b: <strong>\u201eObjevte svoje vlastn\u00ed perliv\u00e9 osv\u011b\u017een\u00ed!\u201c<\/strong><\/p>\n<p>Produkt: <strong>v\u00fdrobn\u00edky SodaStream ART, DUO a TERRA<\/strong><\/p>\n<p>Term\u00edn nasazen\u00ed: 1. 6. 2023<\/p>\n<p>M\u00e9dia: TV (Prima Media Group, \u010cesk\u00e1 televize), r\u00e1dio (Evropa 2, Hitr\u00e1dio, Blan\u00edk, RU Creative), online, offline<\/p>\n<p>TV spot:<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3dtxpAW4BMg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>&nbsp;<\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/SodaStream-2023_20-Launch-SR-Social-1x1-CZ_230607.mp4\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout klip<\/a>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_SodaStream_Nove\u0301-vy\u0301robni\u0301ky-a-kampan\u030c.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SodaStream je na \u010desk\u00e9m trhu dlouhodob\u00fdm l\u00eddrem v&nbsp;kategorii v\u00fdrobn\u00edk\u016f perliv\u00e9 vody a&nbsp;podle pr\u016fzkum\u016f vlastn\u00ed tento p\u0159\u00edstroj u\u017e ka\u017ed\u00e1 \u0161est\u00e1 \u010desk\u00e1 dom\u00e1cnost. V&nbsp;kv\u011btnu zna\u010dka po 14 letech uvedla na trh \u00fapln\u011b nov\u00e9 portfolio produkt\u016f, jejich\u017e prost\u0159ednictv\u00edm chce \u0159ady sv\u00fdch z\u00e1kazn\u00edk\u016f je\u0161t\u011b roz\u0161\u00ed\u0159it. Pomoct m\u00e1 i nov\u00e1 kampa\u0148, kter\u00e1 d\u00e1v\u00e1 do pop\u0159ed\u00ed pozitivn\u00ed emoce a&nbsp;z\u00e1\u017eitky. Krom\u011b udr\u017eitelnosti [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/23183"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=23183"}],"version-history":[{"count":7,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/23183\/revisions"}],"predecessor-version":[{"id":23199,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/23183\/revisions\/23199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/23198"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=23183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=23183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=23183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}