{"id":23091,"date":"2023-06-08T12:32:16","date_gmt":"2023-06-08T10:32:16","guid":{"rendered":"https:\/\/www.phoenixcom.cz\/press\/?p=23091"},"modified":"2023-06-08T15:58:59","modified_gmt":"2023-06-08T13:58:59","slug":"sodastream-uvadi-na-trh-nove-portfolio-a-predstavuje-aukcni-vyrobnik-art","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/sodastream-uvadi-na-trh-nove-portfolio-a-predstavuje-aukcni-vyrobnik-art\/","title":{"rendered":"SodaStream uv\u00e1d\u00ed na trh nov\u00e9 portfolio a p\u0159edstavuje auk\u010dn\u00ed v\u00fdrobn\u00edk ART"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong><em>V\u00fdt\u011b\u017eek z&nbsp;aukce SodaStream poskytne centru TEREZA na podporu proklimatick\u00e9 Kampan\u011b oby\u010dejn\u00e9ho hrdinstv\u00ed <\/em><\/strong><\/p>\n<p style=\"font-weight: 400;\">Praha dne 8. \u010dervna 2023<strong> &#8211; Rok 2023 je pro SodaStream v&nbsp;\u010cesk\u00e9 republice doslova p\u0159elomov\u00fd \u2013 po 14 letech zna\u010dka m\u011bn\u00ed vizu\u00e1ln\u00ed identitu a z\u00e1rove\u0148 uv\u00e1d\u00ed na trh novou generaci v\u00fdrobn\u00edk\u016f perliv\u00e9 vody. Nejv\u00fdrazn\u011bj\u0161\u00ed novinkou v&nbsp;portfoliu je pr\u00e9miov\u00fd designov\u00fd model ART, kter\u00fd se u p\u0159\u00edle\u017eitosti uveden\u00ed na \u010desk\u00fd trh zm\u011bnil na nev\u0161edn\u00ed um\u011bleck\u00e9 d\u00edlo. Jeden z&nbsp;v\u00fdrobn\u00edk\u016f poslou\u017eil jako v\u00fdtvarn\u00e1 plocha pro origin\u00e1ln\u00ed design, kter\u00fd vytvo\u0159il ilustr\u00e1tor Marek Kulhav\u00fd alias M\u00e1ra \u010cm\u00e1ra. Elegantn\u00ed \u010dern\u00fd v\u00fdrobn\u00edk ART, ilustrovan\u00fd b\u00edlo-\u0161ed\u00fdmi p\u0159\u00edrodn\u00edmi motivy je nyn\u00ed k&nbsp;dispozici v online aukci na port\u00e1lu <\/strong><a href=\"https:\/\/aukro.cz\/charitativni-aukce-sodastream-art-by-mara-cmara-7039485662\"><strong>aukro.cz<\/strong><\/a><strong>. V\u00fdt\u011b\u017eek z&nbsp;aukce v\u011bnuje SodaStream vzd\u011bl\u00e1vac\u00edmu centru TEREZA.<\/strong><\/p>\n<p style=\"font-weight: 400;\">&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><strong>Um\u011bn\u00ed p\u0159\u00edpravy perliv\u00e9 vody<\/strong><\/p>\n<p style=\"font-weight: 400;\">Pr\u00e9miov\u00fd v\u00fdrobn\u00edk perliv\u00e9 vody SodaStream ART je nejv\u00fdrazn\u011bj\u0161\u00edm modelem z&nbsp;nov\u00e9 generace produkt\u016f SodaStream. Jeho design u\u017e z\u00edskal i uzn\u00e1n\u00ed odborn\u00e9 ve\u0159ejnosti, co\u017e potvrzuj\u00ed presti\u017en\u00ed design\u00e9rsk\u00e1 ocen\u011bn\u00ed GOOD DESIGN\u00ae 2021 a&nbsp;Spark Awards. P\u0159\u00edstroji ART dominuje stylov\u00e1 mechanick\u00e1 p\u00e1ka um\u00edst\u011bn\u00e1 na boku, kter\u00e1 v\u00fdrobn\u00edku dod\u00e1v\u00e1 modern\u00ed retro look a&nbsp;v\u00fdznamn\u011b m\u011bn\u00ed dosavadn\u00ed u\u017eivatelskou zku\u0161enost z&nbsp;p\u0159\u00edpravy perliv\u00e9 vody. Inovace se do\u010dkala i bombi\u010dka s&nbsp;potravin\u00e1\u0159sk\u00fdm CO<sub>2<\/sub>, kter\u00e1 je sou\u010d\u00e1st\u00ed balen\u00ed a umo\u017e\u0148uje p\u0159ipravit a\u017e 80 litr\u016f perliv\u00e9 vody. Nov\u011b je vybavena funkc\u00ed Quick Connect, umo\u017e\u0148uj\u00edc\u00ed rychl\u00e9 uchycen\u00ed bombi\u010dky do p\u0159\u00edstroje jednoduch\u00fdm zacvaknut\u00edm bez pot\u0159eby \u0161roubov\u00e1n\u00ed. ART se na \u010desk\u00e9m trhu prod\u00e1v\u00e1 v&nbsp;\u010dern\u00e9 barv\u011b a v balen\u00ed se nach\u00e1z\u00ed i znovu pou\u017eiteln\u00e1 lahev z&nbsp;odoln\u00e9ho Tritanu, vhodn\u00e1 do my\u010dky n\u00e1dob\u00ed.<\/p>\n<p style=\"font-weight: 400;\">&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><strong>P\u0159\u00edle\u017eitost ke zm\u011bn\u011b k lep\u0161\u00edmu<\/strong><\/p>\n<p style=\"font-weight: 400;\">Ochrana planety p\u0159ed zbyte\u010dn\u00fdm plastov\u00fdm odpadem je dlouhodob\u00fdm posl\u00e1n\u00edm zna\u010dky SodaStream. Ned\u00e1vn\u00e1 zm\u011bna loga a&nbsp;nov\u00fd claim <em>Push for Better<\/em> je\u0161t\u011b v\u00fdrazn\u011bji akcentuj\u00ed d\u016fle\u017eitost zm\u011bn v chov\u00e1n\u00ed jednotlivc\u016f pro lep\u0161\u00ed a udr\u017eiteln\u00fd \u017eivot. Tento z\u00e1sadn\u00ed miln\u00edk v&nbsp;historii zna\u010dky inspiroval \u010desk\u00e9 zastoupen\u00ed SodaStream k&nbsp;rozhodnut\u00ed vytvo\u0159it origin\u00e1ln\u00ed auk\u010dn\u00ed v\u00fdrobn\u00edk ART. <em>\u201ePo 14 letech m\u011bn\u00edme vizu\u00e1ln\u00ed identitu i kompletn\u00ed portfolio v\u00fdrobn\u00edk\u016f. Vn\u00edm\u00e1me to jako jedine\u010dnou p\u0159\u00edle\u017eitost ud\u011blat v \u010cesk\u00e9 republice n\u011bco speci\u00e1ln\u00edho a mluvit je\u0161t\u011b d\u016frazn\u011bji o d\u016fle\u017eitosti udr\u017eiteln\u00e9ho chov\u00e1n\u00ed se k&nbsp;planet\u011b. A tak vznikl n\u00e1pad spojit se s n\u011bk\u00fdm, kdo dok\u00e1\u017ee na\u0161e my\u0161lenky p\u0159etlumo\u010dit i do vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e9 podoby,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Michal Panis, mana\u017eer zna\u010dky SodaStream pro \u010ceskou republiku, Slovensko a&nbsp;Ma\u010farsko<\/strong>.<\/p>\n<p style=\"font-weight: 400;\"><strong>&nbsp;<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>ART jako um\u011bleck\u00e9 d\u00edlo<\/strong><\/p>\n<p style=\"font-weight: 400;\">Design auk\u010dn\u00edho v\u00fdrobn\u00edku ART sv\u011b\u0159il SodaStream do rukou talentovan\u00e9ho&nbsp; \u010desk\u00e9ho ilustr\u00e1tora Marka Kulhav\u00e9ho, zn\u00e1m\u00e9ho tak\u00e9 jako M\u00e1ra \u010cm\u00e1ra. Um\u011blec se p\u0159i n\u00e1vrhu inspiroval filozofi\u00ed zna\u010dky, jej\u00edm nov\u00fdm logem a v\u00fdrobn\u00edk pokreslil jemn\u011b abstraktn\u00edmi p\u0159\u00edrodn\u00edmi motivy. B\u00edl\u00e9 vlnobit\u00ed kombinovan\u00e9 se \u0161ed\u00fdm&nbsp;flor\u00e1ln\u00edm motivem vych\u00e1z\u00ed ze spodn\u00ed \u010d\u00e1sti p\u0159\u00edstroje a postupn\u011b&nbsp;vytv\u00e1\u0159\u00ed souvisl\u00fd proud. Ten v jeho p\u0159edn\u00ed \u010d\u00e1sti \u00fast\u00ed do kruhov\u00e9ho motivu, symbolizuj\u00edc\u00edho planetu Zemi. <em>\u201eSna\u017eil jsem se vytvo\u0159it design, kter\u00fd zapadne do jak\u00e9hokoli interi\u00e9ru, p\u0159i\u010dem\u017e spojen\u00ed vody a&nbsp;p\u0159\u00edrody bylo pro m\u011b od za\u010d\u00e1tku jednozna\u010dnou volbou. Mysl\u00edm, \u017ee tato symbolika dokonale vystihuje filozofii SodaStream a&nbsp;jeho p\u0159\u00edstup k&nbsp;ochran\u011b planety,\u201c \u0159\u00edk\u00e1<\/em> <strong>Marek Kulhav\u00fd<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><strong>Zm\u011bna za\u010d\u00edn\u00e1 u nejmlad\u0161\u00edch<\/strong><\/p>\n<p style=\"font-weight: 400;\">Auk\u010dn\u00ed v\u00fdrobn\u00edk ART je od dne\u0161n\u00edho dne k&nbsp;dispozici na <a href=\"https:\/\/aukro.cz\/charitativni-aukce-sodastream-art-by-mara-cmara-7039485662\">www.aukro.cz<\/a>. Cel\u00fd v\u00fdt\u011b\u017eek z&nbsp;aukce daruje SodaStream vzd\u011bl\u00e1vac\u00edmu centru TEREZA, kter\u00e9 se v\u011bnuje p\u0159edev\u0161\u00edm environment\u00e1ln\u00ed v\u00fdchov\u011b d\u011bt\u00ed a&nbsp;ml\u00e1de\u017ee. Pr\u00e1v\u011b v&nbsp;t\u00e9to oblasti SodaStream vid\u00ed obrovsk\u00fd potenci\u00e1l k dosa\u017een\u00ed skute\u010dn\u00fdch zm\u011bn. Potvrzuj\u00ed to i slova <strong>Jana Smr\u010dky,<\/strong><strong>mana\u017eera sdru\u017een\u00ed TEREZA.<\/strong> \u201e<em>Sna\u017e\u00edme se d\u011btem na praktick\u00fdch p\u0159\u00edkladech uk\u00e1zat d\u016fle\u017eitost p\u0159\u00edrody pro na\u0161e p\u0159e\u017eit\u00ed. A rovn\u011b\u017e jim pomoci vytvo\u0159it si n\u00e1vyky pro vlastn\u00ed udr\u017eiteln\u00fd \u017eivotn\u00ed styl,\u201c<\/em> \u0159\u00edk\u00e1 <strong>Jan Smr\u010dka <\/strong>a&nbsp;dod\u00e1v\u00e1: \u201e<em>Aukce n\u00e1m pom\u016f\u017ee \u010d\u00e1ste\u010dn\u011b pokr\u00fdt realizaci proklimatick\u00e9 Kampan\u011b oby\u010dejn\u00e9ho hrdinstv\u00ed, do kter\u00e9 se zapojuj\u00ed tis\u00edce lid\u00ed, aby b\u011bhem sv\u00e9ho vybran\u00e9ho t\u00fddne sn\u00ed\u017eili sv\u016fj dopad na klimatick\u00e9 zm\u011bny.\u201c <\/em><\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_SodaStream_dnes-odstartoval-aukci-jedinecneho-vyrobniku-ART-2.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\n<p>&nbsp;<\/p>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>V\u00fdt\u011b\u017eek z&nbsp;aukce SodaStream poskytne centru TEREZA na podporu proklimatick\u00e9 Kampan\u011b oby\u010dejn\u00e9ho hrdinstv\u00ed Praha dne 8. \u010dervna 2023 &#8211; Rok 2023 je pro SodaStream v&nbsp;\u010cesk\u00e9 republice doslova p\u0159elomov\u00fd \u2013 po 14 letech zna\u010dka m\u011bn\u00ed vizu\u00e1ln\u00ed identitu a z\u00e1rove\u0148 uv\u00e1d\u00ed na trh novou generaci v\u00fdrobn\u00edk\u016f perliv\u00e9 vody. Nejv\u00fdrazn\u011bj\u0161\u00ed novinkou v&nbsp;portfoliu je pr\u00e9miov\u00fd designov\u00fd model ART, kter\u00fd se [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/23091"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=23091"}],"version-history":[{"count":9,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/23091\/revisions"}],"predecessor-version":[{"id":23121,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/23091\/revisions\/23121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/23102"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=23091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=23091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=23091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}