{"id":13914,"date":"2019-11-22T13:38:20","date_gmt":"2019-11-22T12:38:20","guid":{"rendered":"http:\/\/www.phoenixcom.cz\/press\/?p=13914"},"modified":"2019-11-22T13:38:20","modified_gmt":"2019-11-22T12:38:20","slug":"nove-rubber-sneakers-od-novesta","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/nove-rubber-sneakers-od-novesta\/","title":{"rendered":"Nov\u00e9 Rubber Sneakers od NOVESTA"},"content":{"rendered":"<p><strong>Po bab\u00edm l\u00e9t\u011b p\u0159ich\u00e1z\u00ed podzimn\u00ed po\u010das\u00ed, kter\u00e9 s&nbsp;sebou p\u0159in\u00e1\u0161\u00ed d\u00e9\u0161\u0165 a na hor\u00e1ch mo\u017en\u00e1 i sn\u00edh. Pokud jste tak je\u0161t\u011b neud\u011blali, je na\u010dase vybavit se kvalitn\u00edmi gum\u00e1ky. Z&nbsp;t\u011bch se b\u011bhem posledn\u00edch let stal m\u00f3dn\u00ed dopln\u011bk, kter\u00fd u\u017e d\u00e1vno nepat\u0159\u00ed pouze na zahradu. P\u016fvodem \u010desk\u00e1 obuvnick\u00e1 spole\u010dnost Novesta je zn\u00e1m\u00e1 p\u0159edev\u0161\u00edm d\u00edky tenisk\u00e1m, ale ty netvo\u0159\u00ed celou nab\u00eddku zna\u010dky. Pro tuto sez\u00f3nu p\u0159ich\u00e1z\u00ed Novesta s&nbsp;novinkou RUBBER SNEAKER BOOTS.<\/strong><\/p>\n<p><strong>Nov\u00e9 tenisky RUBBER SNEAKER<\/strong><\/p>\n<p>Tenisky Novesta se vyzna\u010duj\u00ed nejen kvalitn\u00edm designem, ale i souladem s&nbsp;nejvy\u0161\u0161\u00edmi<\/p>\n<p>&nbsp;environment\u00e1ln\u00edmi standardy. Jsou v\u017edy ru\u010dn\u011b vyr\u00e1b\u011bn\u00e9 ze 100% bavlny. Gum\u00e1ky RUBBER SNEAKER maj\u00ed nav\u00edc vrstvu vodu odpuzuj\u00edc\u00edho bavln\u011bn\u00e9ho pl\u00e1tna, kter\u00e1 zajist\u00ed, aby va\u0161e chodidla byla v\u017edy v&nbsp;suchu, chr\u00e1n\u011bn\u00e1 p\u0159ed de\u0161t\u011bm, sn\u011bhem a samoz\u0159ejm\u011b i bl\u00e1tem. Pro je\u0161t\u011b v\u011bt\u0161\u00ed odolnost jsou tenisky opat\u0159eny vulkanizovanou gumovou podr\u00e1\u017ekou a robustn\u00ed sko\u0159epinovou \u0161pi\u010dkou. Poutav\u00fdm dopl\u0148kem je i ozdoba v podob\u011b kovov\u00e9ho krou\u017eku a d\u00e1le logo Novesta vyra\u017een\u00e9 po stran\u00e1ch gumov\u00e9 podr\u00e1\u017eky.<\/p>\n<p>Model RUBBER SNEAKER BOOTS je v&nbsp;nab\u00eddce ve 3 barevn\u00fdch proveden\u00edch, a to v&nbsp;barv\u011b b\u00e9\u017eov\u00e9, \u010dern\u00e9 a n\u00e1mo\u0159nick\u00e9 modr\u00e9.<\/p>\n<p>Doporu\u010den\u00e1 cena je 2&nbsp;490 K\u010d.<\/p>\n<p><strong>O v\u00fdrob\u011b<\/strong><\/p>\n<p>A\u010dkoliv v\u00fdroba obuvi NOVESTA stoj\u00ed na tradi\u010dn\u00ed technologii vyvinut\u00e9 v&nbsp;50. letech, do novodob\u00e9 v\u00fdroby se prom\u00edtaj\u00ed i aktu\u00e1ln\u00ed trendy. P\u0159i v\u00fdrob\u011b je pry\u017eov\u00e1 pode\u0161ev tla\u010dena pomoc\u00ed vysokotlak\u00e9ho stroje a vylisov\u00e1na na &#8222;t\u011blo&#8220; boty. Obuv je n\u00e1sledn\u011b dokon\u010dov\u00e1na precizn\u00ed ru\u010dn\u00ed prac\u00ed. Tento proces zanech\u00e1v\u00e1 na pode\u0161vi typickou gumovou \u010d\u00e1ru kolem boty, kter\u00e1 je z\u00e1rove\u0148 ochrannou zn\u00e1mkou zna\u010dky NOVESTA. Pro v\u00fdrobu se pou\u017e\u00edvaj\u00ed certifikovan\u00e9 ekologick\u00e9 materi\u00e1ly &#8211; p\u0159\u00edrodn\u00ed kau\u010duk, 100 % bavlna a len.<\/p>\n<p><strong>Hnut\u00ed slow fashion <\/strong><\/p>\n<p>Po cel\u00e9m sv\u011bt\u011b se mezi milovn\u00edky m\u00f3dy zv\u011bt\u0161uje d\u016fraz na tzv. slow fashion. Jde o etick\u00fd p\u0159\u00edstup k&nbsp;v\u00fdrobn\u00edmu procesu v&nbsp;m\u00f3dn\u00edm pr\u016fmyslu. NOVESTA d\u00edky sv\u00e9mu tradi\u010dn\u00edmu p\u0159\u00edstupu ale z\u00e1rove\u0148 n\u00e1sledov\u00e1n\u00ed modern\u00edch trend\u016f minimalizuje dopad sv\u00e9 v\u00fdroby na \u017eivotn\u00ed prost\u0159ed\u00ed, vyu\u017e\u00edv\u00e1 kvalitn\u00ed materi\u00e1ly a z\u00e1rove\u0148 zabezpe\u010duje f\u00e9rov\u00e9 pracovn\u00ed podm\u00ednky pro sv\u00e9 zam\u011bstnance<em>. \u201eD\u00edky kvalit\u011b a slow fashion p\u0159\u00edstupu bodujeme zejm\u00e9na v&nbsp;zahrani\u010d\u00ed, kde nen\u00ed kladen takov\u00fd d\u016fraz na cenu jako sp\u00ed\u0161e na kvalitu a etick\u00fd p\u0159\u00edstup k&nbsp;v\u00fdrob\u011b. Na\u0161\u00edm p\u0159\u00edstupem k&nbsp;v\u00fdrob\u011b podporujeme my\u0161lenku dnes popul\u00e1rn\u00edho hnut\u00ed slow fashion a d\u00edky tomu se na\u0161e tenisky dostaly i do rukou zn\u00e1m\u00fdch stylist\u016f a od nich pak i do botn\u00edk\u016f sv\u011btov\u00fdch celebrit jako je nap\u0159\u00edklad Kendrik Lamar, kter\u00fd se v&nbsp;\u201eNovest\u00e1ch\u201c nechal fotit pro NY Times\u201c <\/em>dod\u00e1v\u00e1 Igor Gro\u0161aft.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_Novesta_Nove-Rubber-Sneakers_final.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>Po bab\u00edm l\u00e9t\u011b p\u0159ich\u00e1z\u00ed podzimn\u00ed po\u010das\u00ed, kter\u00e9 s&nbsp;sebou p\u0159in\u00e1\u0161\u00ed d\u00e9\u0161\u0165 a na hor\u00e1ch mo\u017en\u00e1 i sn\u00edh. Pokud jste tak je\u0161t\u011b neud\u011blali, je na\u010dase vybavit se kvalitn\u00edmi gum\u00e1ky. Z&nbsp;t\u011bch se b\u011bhem posledn\u00edch let stal m\u00f3dn\u00ed dopln\u011bk, kter\u00fd u\u017e d\u00e1vno nepat\u0159\u00ed pouze na zahradu. P\u016fvodem \u010desk\u00e1 obuvnick\u00e1 spole\u010dnost Novesta je zn\u00e1m\u00e1 p\u0159edev\u0161\u00edm d\u00edky tenisk\u00e1m, ale ty netvo\u0159\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[139],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/13914"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=13914"}],"version-history":[{"count":2,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/13914\/revisions"}],"predecessor-version":[{"id":13926,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/13914\/revisions\/13926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/13924"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=13914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=13914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=13914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}