{"id":13033,"date":"2019-08-27T17:11:35","date_gmt":"2019-08-27T15:11:35","guid":{"rendered":"http:\/\/www.phoenixcom.cz\/press\/?p=13033"},"modified":"2019-08-27T17:11:35","modified_gmt":"2019-08-27T15:11:35","slug":"nove-modely-tenisek-novesta-pro-vegany","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/nove-modely-tenisek-novesta-pro-vegany\/","title":{"rendered":"Nov\u00e9 modely tenisek NOVESTA pro vegany"},"content":{"rendered":"<p><strong>NOVESTA, obuvnick\u00e1 zna\u010dka s&nbsp;ba\u0165ovskou tradic\u00ed, uvedla na trh model tenisek MARATHON TRAIL ur\u010den\u00fd pro vegany. Nov\u00e9 tenisky jsou certifikov\u00e1ny PETA \u2013 p\u0159i jejich v\u00fdvoji a v\u00fdrob\u011b se nepou\u017e\u00edvaj\u00ed \u017e\u00e1dn\u00e9 \u017eivo\u010di\u0161n\u00e9 slo\u017eky a pou\u017eit\u00e9 materi\u00e1ly nebyly testov\u00e1ny na zv\u00ed\u0159atech. Tenisky MARATHON TRAIL jsou t\u0159et\u00ed kolekc\u00ed NOVESTA vyr\u00e1b\u011bnou v duchu Slow fashion.<\/strong><\/p>\n<p><strong>Nov\u00e9 tenisky MARATHON TRAIL<\/strong><\/p>\n<p>Tenisky MARATHON TRAIL maj\u00ed pode\u0161ev tvo\u0159enou z p\u0159irozen\u011b z\u00edskan\u00e9ho kau\u010duku. Tak\u00e9 vrchn\u00ed \u010d\u00e1st je z certifikovan\u00fdch ekologick\u00fdch materi\u00e1l\u016f &#8211; 100% bavlny a lnu.<\/p>\n<p><em>\u201eVyr\u00e1b\u00edme trendy tenisky pro vegany a v\u0161echny z\u00e1kazn\u00edky, kter\u00fdm na etick\u00e9m p\u0159\u00edstupu k&nbsp;v\u00fdrob\u011b jejich bot z\u00e1le\u017e\u00ed. Na\u0161e obl\u00edben\u00e9 dv\u011b \u0159ady pro vegany STAR MASTER a STAR DRIBBLE roz\u0161\u00ed\u0159il je\u0161t\u011b t\u0159et\u00ed vegan model MARATHON TRAIL, kter\u00fd je tak\u00e9 vyroben z certifikovan\u00fdch ekologick\u00fdch materi\u00e1l\u016f, nepou\u017e\u00edvaj\u00ed se v&nbsp;n\u011bm \u017e\u00e1dn\u00e9 \u017eivo\u010di\u0161n\u00e9 slo\u017eky a jednotliv\u00e9 materi\u00e1ly pou\u017e\u00edvan\u00e9 p\u0159i v\u00fdrob\u011b nebyly testovan\u00e9 na zv\u00ed\u0159atech. V\u0161echny t\u0159i kolekce maj\u00ed&nbsp;tak\u00e9 mezin\u00e1rodn\u00ed certifikaci PETA,\u201c <\/em>\u0159\u00edk\u00e1 Igor Gro\u0161aft, majitel spole\u010dnosti NOVESTA.<\/p>\n<p>Design spad\u00e1 do kategorie dnes obl\u00edben\u00fdch sneakers. Bota je pevn\u00e1, odoln\u00e1, a p\u0159itom pohodln\u00e1 na ka\u017edodenn\u00ed no\u0161en\u00ed. Logo NOVESTA je um\u00edst\u011bn\u00e9 na horn\u00edm okraji jazyka. Model MARATHON TRAIL je v&nbsp;nab\u00eddce ve 12 barevn\u00fdch proveden\u00edch a ve dvou cenov\u00fdch hladin\u00e1ch \u2013 2&nbsp;790 K\u010d a 2&nbsp;990 K\u010d.<\/p>\n<p><strong>O v\u00fdrob\u011b<\/strong><\/p>\n<p>A\u010dkoliv v\u00fdroba obuvi NOVESTA stoj\u00ed na tradi\u010dn\u00ed technologii vyvinut\u00e9 v&nbsp;50. letech, do novodob\u00e9 v\u00fdroby se prom\u00edtaj\u00ed i aktu\u00e1ln\u00ed trendy. P\u0159i v\u00fdrob\u011b je pry\u017eov\u00e1 pode\u0161ev tla\u010dena pomoc\u00ed vysokotlak\u00e9ho stroje a vylisov\u00e1na na &#8222;t\u011blo&#8220; boty. Obuv je n\u00e1sledn\u011b dokon\u010dov\u00e1na precizn\u00ed ru\u010dn\u00ed prac\u00ed. Tento proces zanech\u00e1v\u00e1 na pode\u0161vi typickou gumovou \u010d\u00e1ru kolem boty, kter\u00e1 je z\u00e1rove\u0148 ochrannou zn\u00e1mkou zna\u010dky NOVESTA. Pro v\u00fdrobu se pou\u017e\u00edvaj\u00ed certifikovan\u00e9 ekologick\u00e9 materi\u00e1ly &#8211; p\u0159\u00edrodn\u00ed kau\u010duk, 100% bavlna a len.<\/p>\n<p><strong>Hnut\u00ed slow fashion <\/strong><\/p>\n<p>Po cel\u00e9m sv\u011bt\u011b se mezi milovn\u00edky m\u00f3dy zv\u011bt\u0161uje d\u016fraz na tzv. slow fashion. Jde o etick\u00fd p\u0159\u00edstup k&nbsp;v\u00fdrobn\u00edmu procesu v&nbsp;m\u00f3dn\u00edm pr\u016fmyslu. NOVESTA d\u00edky sv\u00e9mu tradi\u010dn\u00edmu p\u0159\u00edstupu ale z\u00e1rove\u0148 n\u00e1sledov\u00e1n\u00ed modern\u00edch trend\u016f minimalizuje dopad sv\u00e9 v\u00fdroby na \u017eivotn\u00ed prost\u0159ed\u00ed, vyu\u017e\u00edv\u00e1 kvalitn\u00ed materi\u00e1ly a z\u00e1rove\u0148 zabezpe\u010duje f\u00e9rov\u00e9 pracovn\u00ed podm\u00ednky pro sv\u00e9 zam\u011bstnance<em>. \u201eD\u00edky kvalit\u011b a slow fashion p\u0159\u00edstupu bodujeme zejm\u00e9na v&nbsp;zahrani\u010d\u00ed, kde nen\u00ed kladen takov\u00fd d\u016fraz na cenu jako sp\u00ed\u0161e na kvalitu a etick\u00fd p\u0159\u00edstup k&nbsp;v\u00fdrob\u011b. Na\u0161\u00edm p\u0159\u00edstupem k&nbsp;v\u00fdrob\u011b podporujeme my\u0161lenku dnes popul\u00e1rn\u00edho hnut\u00ed slow fashion a d\u00edky tomu se na\u0161e tenisky dostaly i do rukou zn\u00e1m\u00fdch stylist\u016f a od nich pak i do botn\u00edk\u016f sv\u011btov\u00fdch celebrit jako je nap\u0159\u00edklad Kendrik Lamar, kter\u00fd se v&nbsp;\u201eNovest\u00e1ch\u201c nechal fotit pro NY Times\u201c <\/em>dod\u00e1v\u00e1 Igor Gro\u0161aft.<\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.phoenixcom.cz\/press\/wp-content\/uploads\/TZ_Novesta_nova-kolekce_final.docx\" class=\"sc_button sc_button_style_regular theme_button sc_button_size_medium\">St\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"<p>NOVESTA, obuvnick\u00e1 zna\u010dka s&nbsp;ba\u0165ovskou tradic\u00ed, uvedla na trh model tenisek MARATHON TRAIL ur\u010den\u00fd pro vegany. Nov\u00e9 tenisky jsou certifikov\u00e1ny PETA \u2013 p\u0159i jejich v\u00fdvoji a v\u00fdrob\u011b se nepou\u017e\u00edvaj\u00ed \u017e\u00e1dn\u00e9 \u017eivo\u010di\u0161n\u00e9 slo\u017eky a pou\u017eit\u00e9 materi\u00e1ly nebyly testov\u00e1ny na zv\u00ed\u0159atech. Tenisky MARATHON TRAIL jsou t\u0159et\u00ed kolekc\u00ed NOVESTA vyr\u00e1b\u011bnou v duchu Slow fashion. Nov\u00e9 tenisky MARATHON TRAIL Tenisky [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[139],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/13033"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=13033"}],"version-history":[{"count":1,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/13033\/revisions"}],"predecessor-version":[{"id":13050,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/13033\/revisions\/13050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/13049"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=13033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=13033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=13033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}