{"id":13011,"date":"2019-08-27T14:37:26","date_gmt":"2019-08-27T12:37:26","guid":{"rendered":"http:\/\/www.phoenixcom.cz\/press\/?p=13011"},"modified":"2019-08-27T14:37:26","modified_gmt":"2019-08-27T12:37:26","slug":"novesta-zpatky-v-cechach-tradicni-produkt-s-modernim-nadechem","status":"publish","type":"post","link":"https:\/\/www.phoenixcom.cz\/press\/novesta-zpatky-v-cechach-tradicni-produkt-s-modernim-nadechem\/","title":{"rendered":"Novesta zp\u00e1tky v \u010cech\u00e1ch \u2013 tradi\u010dn\u00ed produkt s modern\u00edm n\u00e1dechem"},"content":{"rendered":"

Tradi\u010dn\u00ed zna\u010dka obuvi Novesta, kter\u00e1 slav\u00ed 80 let sv\u00e9 existence, se vrac\u00ed s v\u00fdrobou na m\u00edsto sv\u00e9ho vzniku, do Ba\u0165ova Zl\u00edna. Roz\u0161i\u0159uje tak svoji v\u00fdrobu do druh\u00e9ho v\u00fdrobn\u00edho z\u00e1vodu a z\u00e1rove\u0148 s\u00e1z\u00ed na modern\u00ed trendy ve v\u00fdrob\u011b obuvi. Tradi\u010dn\u00ed v\u00fdrobn\u00ed postupy obohacuje o trendy slow fashion \u010di certifikaci PETA ozna\u010duj\u00edc\u00ed kolekce, kter\u00e9 neobsahuj\u00ed \u017e\u00e1dn\u00e9 \u017eivo\u010di\u0161n\u00e9 slo\u017eky a nebyly testov\u00e1ny na zv\u00ed\u0159atech. Obuv Novesta se d\u00edky sv\u00e9mu nad\u010dasov\u00e9mu vzhledu stala obl\u00edbenou nejen na \u010deskoslovensk\u00e9 streetwear sc\u00e9n\u011b ale i u sv\u011btov\u00fdch celebrit a stylist\u016f.<\/strong><\/p>\n

N\u00e1vrat ke ko\u0159en\u016fm<\/strong><\/p>\n

Novesta vyr\u00e1b\u00ed gumotextiln\u00ed obuv od roku 1939, kdy slavn\u00fd \u0161vec Jan Anton\u00edn Ba\u0165a otev\u0159el tov\u00e1rnu na v\u00fdrobu obuvi v mal\u00e9m m\u011bste\u010dku uprost\u0159ed Slovenska, v Partiz\u00e1nsk\u00e9m. Zde se popul\u00e1rn\u00ed \u201etrampky\u201c bez p\u0159eru\u0161en\u00ed vyr\u00e1b\u00ed a odtud vyv\u00e1\u017e\u00ed do cel\u00e9ho sv\u011bta. V minul\u00e9m roce spole\u010dnost Novesta odkoupila krachuj\u00edc\u00ed obuvnick\u00fd podnik v ba\u0165ov\u011b Zl\u00edn\u011b, zachr\u00e1nila jej v\u010detn\u011b v\u0161ech pracovn\u00edch m\u00edst a obnovila v n\u011bm v\u00fdrobu. Novesta se tak vr\u00e1tila zp\u00e1tky do \u010desk\u00e9 mekky obuvnick\u00e9 v\u00fdroby a stala se znovu \u010desko-slovenskou zna\u010dkou.<\/p>\n

Zl\u00ednsk\u00fd podnik zam\u011bstn\u00e1v\u00e1 30 lid\u00ed a vyr\u00e1b\u00ed legend\u00e1rn\u00ed gumotextiln\u00ed \u201etrampky\u201c Novesta p\u016fvodn\u00ed technologi\u00ed nezm\u011bn\u011bnou od 50. let, kdy byly trampky vyvinuty. Aktu\u00e1ln\u011b se zde vyr\u00e1b\u00ed modelov\u00e9 \u0159ady STAR MASTER a STAR DRIBBLE.<\/p>\n

Tradi\u010dn\u00ed Trampky s modern\u00edm n\u00e1dechem<\/strong><\/p>\n

A\u010dkoliv v\u00fdroba obuvi Novesta stoj\u00ed na tradi\u010dn\u00ed technologii vyvinut\u00e9 v 50. letech, do novodob\u00e9 v\u00fdroby se prom\u00edtaj\u00ed i aktu\u00e1ln\u00ed trendy. P\u0159i v\u00fdrob\u011b je pry\u017eov\u00e1 pode\u0161ev tla\u010dena pomoc\u00ed vysokotlak\u00e9ho stroje a vylisov\u00e1na na „t\u011blo“ boty. Obuv je n\u00e1sledn\u011b dokon\u010dov\u00e1na precizn\u00ed ru\u010dn\u00ed prac\u00ed. Tento proces zanech\u00e1v\u00e1 na pode\u0161vi typickou gumovou \u010d\u00e1ru kolem boty, kter\u00e1 je z\u00e1rove\u0148 ochrannou zn\u00e1mkou zna\u010dky Novesta.<\/p>\n

Ob\u011b tov\u00e1rny vyr\u00e1b\u00ed gumotextiln\u00ed obuv v souladu s nejvy\u0161\u0161\u00edmi environment\u00e1ln\u00edmi standardy. Pro v\u00fdrobu pou\u017e\u00edvaj\u00ed certifikovan\u00e9 ekologick\u00e9 materi\u00e1ly – p\u0159\u00edrodn\u00ed kau\u010duk, 100% bavlnu a len.<\/p>\n

Samoz\u0159ejmost\u00ed je v Novest\u011b tak\u00e9 etick\u00fd p\u0159\u00edstup k v\u00fdrob\u011b. \u201eOd lo\u0148sk\u00e9ho roku vyr\u00e1b\u00edme ob\u011b kolekce ze zl\u00ednsk\u00e9ho z\u00e1vodu STAR MASTER a STAR DRIBBLE s certifikac\u00ed PETA. Tyto trendy tenisky vych\u00e1zej\u00ed vst\u0159\u00edc vegan\u016fm a v\u0161em z\u00e1kazn\u00edk\u016fm, kter\u00fdm na etick\u00e9m p\u0159\u00edstupu k v\u00fdrob\u011b jejich bot z\u00e1le\u017e\u00ed,\u201c<\/em> \u0159\u00edk\u00e1 Igor Gro\u0161aft, majitel spole\u010dnosti Novesta.<\/p>\n

Hnut\u00ed slow fashion <\/strong><\/p>\n

Po cel\u00e9m sv\u011bt\u011b se mezi milovn\u00edky m\u00f3dy zv\u011bt\u0161uje d\u016fraz na tzv. slow fashion. Jde o etick\u00fd p\u0159\u00edstup k v\u00fdrobn\u00edmu procesu v m\u00f3dn\u00edm pr\u016fmyslu. Novesta d\u00edky sv\u00e9mu tradi\u010dn\u00edmu p\u0159\u00edstupu ale z\u00e1rove\u0148 n\u00e1sledov\u00e1n\u00ed modern\u00edch trend\u016f minimalizuje dopad sv\u00e9 v\u00fdroby na \u017eivotn\u00ed prost\u0159ed\u00ed, vyu\u017e\u00edv\u00e1 kvalitn\u00ed materi\u00e1ly a z\u00e1rove\u0148 zabezpe\u010duje f\u00e9rov\u00e9 pracovn\u00ed podm\u00ednky pro sv\u00e9 zam\u011bstnance. \u201eD\u00edky kvalit\u011b a slow fashion p\u0159\u00edstupu bodujeme zejm\u00e9na v zahrani\u010d\u00ed, kde nen\u00ed kladen takov\u00fd d\u016fraz na cenu jako sp\u00ed\u0161e na kvalitu a etick\u00fd p\u0159\u00edstup k v\u00fdrob\u011b. Na\u0161\u00edm p\u0159\u00edstupem k v\u00fdrob\u011b podporujeme my\u0161lenku dnes popul\u00e1rn\u00edho hnut\u00ed slow fashion a d\u00edky tomu se na\u0161e tenisky dostaly i do rukou zn\u00e1m\u00fdch stylist\u016f a od nich pak i do botn\u00edk\u016f sv\u011btov\u00fdch celebrit jako je nap\u0159\u00edklad Kendrik Lamar, kter\u00fd se v Novest\u00e1ch nechal fotit pro NY Times,\u201c <\/em>dod\u00e1v\u00e1 Igor Gro\u0161aft.<\/p>\n

 <\/p>\nSt\u00e1hnout tiskovou zpr\u00e1vu<\/a>\nngg_shortcode_0_placeholder\n","protected":false},"excerpt":{"rendered":"

Tradi\u010dn\u00ed zna\u010dka obuvi Novesta, kter\u00e1 slav\u00ed 80 let sv\u00e9 existence, se vrac\u00ed s v\u00fdrobou na m\u00edsto sv\u00e9ho vzniku, do Ba\u0165ova Zl\u00edna. Roz\u0161i\u0159uje tak svoji v\u00fdrobu do druh\u00e9ho v\u00fdrobn\u00edho z\u00e1vodu a z\u00e1rove\u0148 s\u00e1z\u00ed na modern\u00ed trendy ve v\u00fdrob\u011b obuvi. Tradi\u010dn\u00ed v\u00fdrobn\u00ed postupy obohacuje o trendy slow fashion \u010di certifikaci PETA ozna\u010duj\u00edc\u00ed kolekce, kter\u00e9 neobsahuj\u00ed \u017e\u00e1dn\u00e9 \u017eivo\u010di\u0161n\u00e9 slo\u017eky […]<\/p>\n","protected":false},"author":1,"featured_media":13031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[139],"tags":[],"_links":{"self":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/13011"}],"collection":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/comments?post=13011"}],"version-history":[{"count":1,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/13011\/revisions"}],"predecessor-version":[{"id":13032,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/posts\/13011\/revisions\/13032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media\/13031"}],"wp:attachment":[{"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/media?parent=13011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/categories?post=13011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phoenixcom.cz\/press\/wp-json\/wp\/v2\/tags?post=13011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}